Graduate Certificate [Grad.Cert] [Marketing Research and Analysis] From Algonquin College

Ottawa, OntarioLocation

CollegeSchool type

Estd1967established year

21106enrollment

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Graduate Certificate [Grad.Cert] (Marketing Research and Analysis)

STEM Course

1 year

Full Time

On Campus

Field of Study:

Humanities,

Marketing

CA$16,751/Yr

CA$16,751 /Yr

Tuition Fees

Year	1st Year Fees
Tuition Fees	CA$16751 (CAD 16751)

Previous Year Tuition Fees

Important Dates

Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

Collegedunia Team

Content Curator

This Ontario College Graduate Certificate program can launch your career in the dynamic, fast-changing and growing marketing research industry. Students learn to investigate how people think, how and why people purchase products and services and what motivates people to behave the way they do.
The program provides students with the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors and on the international scene.
The curriculum emphasizes the marketing research process including: research design; questionnaire construction; moderator`s guide construction; data collection; data base construction; basic and intermediate statistical analysis and interpretation; and report writing skills.
In addition, students become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.
Students are exposed to current and emerging techniques in marketing research. Students gain a substantial foundation in preparation to write the Marketing Research and Intelligence Association`s examination to receive accreditation as a Certified Marketing Research Professional (CMRP).

Eligibility & Entry Requirement

Ontario College Advanced Diploma (minimum three years) or Bachelor`s Degree. Typical specialties include business, marketing, psychology, sociology, anthropology, political science, history, tourism, communications, economics, law, education, and engineering.