Master of Science [M.S] [International Marketing and Brand Management] From Neoma Business School

Paris, Ile-de-FranceLocation

SchoolSchool type

Estd1871established year

9500enrollment

Private

Partner [1 Courses]

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Master of Science [M.S] (International Marketing and Brand Management)

STEM Course

15 months

Full Time

On Campus

Field of Study:

Business,

Marketing

€28,100/Yr

€28,100 /Yr

The MSc International Marketing and Brand Management is a full-time Master’s degree program taught in English that offers insight into marketing and brand management characterized by digital change while also providing key digital certifications.
This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
Its curriculum focuses on the efforts to create, communicate and deliver value through brands, products, and services attractive for consumers while making a comprehensive review of the ways to manage beneficial customer relationships in order to develop business.
At the end of the program, students are able to:
- Master the fundamentals of brand and product management with a good knowledge of key branding concepts and analytical thinking skills about brands.
- Know how to develop an effective integrated marketing communication strategy and integrate digital communication in order to best communicate the brand’s value to customers.
- Know how to develop multi-channel business performance by building on sales force management and trade marketing actions while also developing successful management of retail operations and category management.
- Understand the specificities of services marketing and know-how to develop successful marketing strategies in this field.
- Recognize the ethical issues that arise in marketing contexts and develop skillful ethical decision-making habits in relation to all marketing decisions involved in the marketing mix.

Year	1st Year Fees
Tuition Fees	€28100 (EUR 28100)

Other Expenses

Head	Avg Cost Per Year
On-Campus (Rouen)	€864 (EUR 864)
On-Campus (Reims)	€864 (EUR 864)

Previous Year Tuition Fees

Year	1st Year Fees
2021	€17300 (EUR 17300)

Eligibility & Entry Requirement

Academic Eligibility:

Students are required to submit their 3-year bachelors with a minimum of 1 Year of Work Experience or a 4-year bachelor’s degree in the relevant field from the accredited college or university.

Indian Students Eligibility:

Applicants must have passed their 4-year bachelor’s degree from a recognized institution.

For international students, score of IELTS/TOEFL is not mandatory to get admission to this program.

Course Guides

MBA in France: Fees 2023, Top Colleges, Placements & Salaries

Career and Placement after Course

A few of the possible jobs that students can aim for:

Brand manager, Product manager
Digital project manager
Advertising manager, Online sales manager
Trade marketer, Merchandising manager
Customer relationship manager
Market analyst, Strategy planner
Marketing manager in services

Scholarship Grants & Financial Aids

Name	Scholarship Per Student	Level of Study	Type
Deutschland Stipendium Program	Scholarship per student€ 4,363/Yr$4,363	Level Of StudyBachelor	TypeCollege-Specific	View Details
Aga khan Foundation Scholarships	Scholarship per studentVariable Amount	Level Of StudyMaster	TypeMerit-Based	View Details
Axol Science Scholarship	Scholarship per student€ 2,000/Yr$2,000	Level Of StudyBachelor	TypeCompany-Sponsored	View Details
ASID Foundation Legacy Scholarships	Scholarship per student€ 4,000/Yr$4,000	Level Of StudyBachelor	TypeMerit-Based	View Details