Master of Science [M.S] [Luxury Marketing] From Neoma Business School

Paris, Ile-de-FranceLocation

SchoolSchool type

Estd1871established year

9500enrollment

Private

Partner [1 Courses]

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Master of Science [M.S] (Luxury Marketing)

STEM Course

15 months

Full Time

On Campus

Field of Study:

Business,

Marketing

Ranked #201 out of 626 by QS Global Ranking 2024

₹21.8 L/Yr

€22,500 /Yr

The M.S Luxury Marketing program at Neoma Business School is a 15-months program. The tuition fee for M.S Luxury Marketing in 2023 at Neoma Business School was EUR 22500 (₹2182725). In 2021, the fee was EUR 17300 (₹1678273), reflecting a rise of EUR 5200 (₹504452)

Tuition Fees

Year	1st Year Fees
Tuition Fees	₹2182725 (EUR 22500)

Other Expenses

Head	Avg Cost Per Year
On-Campus (Rouen)	₹83817 (EUR 864)
On-Campus (Reims)	₹83817 (EUR 864)

Previous Year Tuition Fees

Year	1st Year Fees
2021	₹1678273 (EUR 17300)

This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
The MSc Luxury Marketing prepares students for solid, successful careers in the luxury industry. Its primary aim is to develop experts and multicultural executives in luxury marketing with innovative perspectives and creative skills.
Students learn and implement knowledge and skills that enable them to:
- Develop brand equity and construct a strong brand portfolio
- Develop highly pleasurable, experience-based, omnichannel strategies providing luxury experiences throughout the customer journey
- Master the different communication disciplines and tools in order to develop efficient integrated marketing communications strategies for luxury brands and companies
- Master the fundamentals of digital communication processes in luxury industries
- Work effectively with digital/social media experts in order to create value and relevant digital content through the digitalisation of communication processes for luxury brands
- Use digitalisation in luxury hospitality to personalise luxury service and build online exclusivity and loyalty
- Master how to put the in-store luxury experience online and bring the online experience in the store
- Manage a luxury brand with an origin and brand heritage
- Understand the specificities of hospitality marketing and develop successful marketing strategies in this sector

Eligibility & Entry Requirement

Academic Eligibility:

Students are required to submit their 3-year bachelors with a minimum of 1 Year of Work Experience or a 4-year bachelor’s degree in the relevant field from the accredited college or university.

Indian Students Eligibility:

Applicants must have passed their 4-year bachelor’s degree from a recognized institution.

For international students, score of IELTS/TOEFL is not mandatory to get admission to this program.

Ranking

20242021

Business 201 out of 626 in Global Ranking

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Key Resources for Your Study Abroad Journey

Course Guides

MBA in France: Fees 2023, Top Colleges, Placements & Salaries

Career and Placement after Course

A few of the possible jobs that students can aim for:

Luxury Marketing Manager
Luxury Sales Advisor
Luxury Fashion Buyer
Luxury Retail Manager/Merchandiser
Luxury Store Manager
Luxury Junior/Senior Sales Advisor
Luxury Brand Manager
Luxury Visual Merchandiser
Customer Relationship Manager
Communication and Public Relations Manager in Luxury Industries
Luxury Consultant

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