Master of Science [M.S] [Luxury Marketing] From Neoma Business School

Paris, Ile-de-FranceLocation

SchoolSchool type

Estd1871established year

9500enrollment

Private

Partner [1 Courses]

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Master of Science [M.S] (Luxury Marketing)

STEM Course

15 months

Full Time

On Campus

Field of Study:

₹20.3 L/Yr

€22,500 /Yr

This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
The MSc Luxury Marketing prepares students for solid, successful careers in the luxury industry. Its primary aim is to develop experts and multicultural executives in luxury marketing with innovative perspectives and creative skills.
Students learn and implement knowledge and skills that enable them to:
- Develop brand equity and construct a strong brand portfolio
- Develop highly pleasurable, experience-based, omnichannel strategies providing luxury experiences throughout the customer journey
- Master the different communication disciplines and tools in order to develop efficient integrated marketing communications strategies for luxury brands and companies
- Master the fundamentals of digital communication processes in luxury industries
- Work effectively with digital/social media experts in order to create value and relevant digital content through the digitalisation of communication processes for luxury brands
- Use digitalisation in luxury hospitality to personalise luxury service and build online exclusivity and loyalty
- Master how to put the in-store luxury experience online and bring the online experience in the store
- Manage a luxury brand with an origin and brand heritage
- Understand the specificities of hospitality marketing and develop successful marketing strategies in this sector

Year	1st Year Fees
Tuition Fees	₹2027250 (EUR 22500)

Academic Eligibility:

Students are required to submit their 3-year bachelors with a minimum of 1 Year of Work Experience or a 4-year bachelor’s degree in the relevant field from the accredited college or university.

Indian Students Eligibility:

Applicants must have passed their 4-year bachelor’s degree from a recognized institution.

For international students, score of IELTS/TOEFL is not mandatory to get admission to this program.

A few of the possible jobs that students can aim for:

Name	Scholarship Per Student	Level of Study	Type
Deutschland Stipendium Program	Scholarship per student₹ 3.9 L/Yr$4,363	Level Of StudyBachelor	TypeCollege-Specific	View Details
Aga khan Foundation Scholarships	Scholarship per studentVariable Amount	Level Of StudyMaster	TypeMerit-Based	View Details
Axol Science Scholarship	Scholarship per student₹ 1.8 L/Yr$2,000	Level Of StudyBachelor	TypeCompany-Sponsored	View Details
ASID Foundation Legacy Scholarships	Scholarship per student₹ 3.6 L/Yr$4,000	Level Of StudyBachelor	TypeMerit-Based	View Details