Bachelor of Arts [B.A] [Media and Communication] From City University of Hong Kong

Through comparison and contrast of real-world examples, students will be able to apply relevant theories and appropriate methods to analyze the interplay between media and society in various contexts and at different levels. The integrated curriculum is also designed to provide opportunities and platforms for students to explore their potential as well-rounded professional in media-related fields.

Upon successful completion of this major, students should be able to:

• Command verbal, written and visual skills and knowledge in English and Chinese to design and implement effective communication tasks in such professional fields as journalism, publishing, advertising, public relations, and new media
• Explore, through real-world experience, the changing media and communication infrastructure and resources in the digital information age
• Discover relevant body of knowledge and research involving the interplay among media, communication and society
• Demonstrate the ability and knowledge to identify the issues and problems concerning the form and content of communication in the global society
• Apply appropriate theories and research methods to conceive, analyze and evaluate solutions to practical communication problems in various public and private sectors
• Conduct original research related to media and society in the domestic and international contexts