City University of Hong Kong Programs: Tuition fees, Ranking, Scholarships, Application Deadlines & Entry Requirements

Bachelor of Business Administration [B.B.A] [Marketing Information Management] From City University of Hong Kong

Kowloon Tong, Hong KongLocation
UniversitySchool type
Estd1984established year
9928enrollment
Public
Partner [1 Courses]

Bachelor of Business Administration [B.B.A] (Marketing Information Management)

4 years
full time

Field of Study

HK$15,324/Yr

HK$15,324 /Yr

Besides the broad-based CB-level courses, students would be equipped with marketing research, consumer behavior, and eMarketing concepts from Marketing, as well as business intelligence systems, data management (data mining and data warehousing) and multichannel information management concepts from Information Systems. These are supplemented with numerous elective courses covering contemporary and cutting-edge issues in the Information Systems and Marketing fields. The rigorous programme would permit students to:

  • Acquire substantive knowledge to help them to conceptualize, design, implement, and manage marketing campaigns that appeal to consumers in the digital age.
  • Apply emerging technologies and systems to enhance marketing initiatives.
  • Leverage multi-disciplinary marketing and information technology skills to address the marketing challenges presented by the dynamic business environments for organizations today.
  • Intended Learning Outcomes of Major (MILOs)

    Programme-Specific Skills

  • Demonstrate the ability to creatively design and manage innovative marketing campaigns efficiently and effectively using emerging technologies.
  • Demonstrate the attitude and ability to discover innovative business solutions through identification of key market trends and exploit emerging business opportunities.
  • Demonstrate the attitude and ability to discover the potentials of information technologies in customer relationship management.
  • General and Transferable Skills

  • Demonstrate key knowledge and skills in business and management specific disciplines.
  • Communicate effectively in English and Chinese.
  • Apply creative and critical thinking in solving business-related problems.
  • Attain personal and team goals using individual and interpersonal skills.
  • Demonstrate awareness of ethical and global issues in business.

  • Important Dates

    EventApplication Date
    Normal Application Deadline Jan 16, 2024

    Scholarship Grants & Financial Aids

    NameScholarship Per StudentLevel of StudyType
    Deutschland Stipendium ProgramScholarship per studentHK$ 4,363/Yr$4,363Level Of StudyBachelorTypeCollege-Specific
    Axol Science ScholarshipScholarship per studentHK$ 2,000/Yr$2,000Level Of StudyBachelorTypeCompany-Sponsored
    ASID Foundation Legacy ScholarshipsScholarship per studentHK$ 4,000/Yr$4,000Level Of StudyBachelorTypeMerit-Based

    Comments



    No Comments To Show

    Similar Colleges


    Hong Kong Baptist University

    Hong Kong Baptist University

    Kowloon Tong, Hong Kong
    The University of Hong Kong

    The University of Hong Kong

    Pokfulam, Hong Kong
    Chinese University of Hong Kong
    Lingnan University

    Lingnan University

    Tuen Mun, Hong Kong
    Write A Review & Earn Upto 10 USD*

    Refer & Earn 3 USD For Every Approved Review

    Cash Rewarded

    $1500

    Reviews Collected

    3k+ Reviews

    interested in this College ?

    Get free counselling
    Udemy course