Bachelor of Business Administration [B.B.A] (Marketing Information Management)
4 years
full time
HK$15,324/Yr
HK$15,324 /Yr
Besides the broad-based CB-level courses, students would be equipped with marketing research, consumer behavior, and eMarketing concepts from Marketing, as well as business intelligence systems, data management (data mining and data warehousing) and multichannel information management concepts from Information Systems. These are supplemented with numerous elective courses covering contemporary and cutting-edge issues in the Information Systems and Marketing fields. The rigorous programme would permit students to:
Programme-Specific Skills
General and Transferable Skills
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Important Dates
Event | Application Date |
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Normal Application Deadline | |
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
Deutschland Stipendium Program | Scholarship per studentHK$ 4,363/Yr$4,363 | Level Of StudyBachelor | TypeCollege-Specific | |
Axol Science Scholarship | Scholarship per studentHK$ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
ASID Foundation Legacy Scholarships | Scholarship per studentHK$ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based |
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