Masters in Digital Marketing in Ireland: Study Guide

Masters in Digital Marketing in Ireland: Top Universities, Eligibility, Fees, Scope, Scholarship

Ireland has a vast market that brings up a wide range of opportunities for fresh graduates. The Marketing sector in particular is flourishing. Master in Digital Marketing in Ireland is a one-year full-time degree that involves learning tools such as Google Analytics, Google Adwords, Facebook Insights tools, etc among other Digital Marketing subjects. In a Digital Marketing course, you will learn Digital channels to reach customers. Generally, students having a bachelor's degree in Marketing or management-related discipline are given preference for admission to Masters in Digital Marketing in Ireland universities.

Masters in Digital Marketing in Ireland: Highlights

Course Duration 1 year (3 semesters)
Course Type M.Sc (Full-time and Part-time both)
Intakes September
Academic Requirements Bachelor’s degree with honors
English Proficiency Requirements IELTS/ TOEFL iBT/PTE
Tuition Fees 11,000-23,000 EUR (9 - 18 lakh INR)
Average Salary Up To 70,000 EUR (57 lakh INR)
Top Recruiters Google, LinkedIn, Twitter, Facebook

Top Universities for Masters in Digital Marketing in Ireland

The best universities in Ireland for Masters in Digital Marketing are tabulated below.

Universities Course Deadlines Tuition Fees (EUR)
University College Dublin MS Digital Marketing - 23,100
University of Galway MS Digital Marketing Applications open in Early October 17,640
Dublin City University MS Digital Marketing 1 July 2023 (September 2023) 17,000
Technological University Dublin MS Digital Marketing - 13,500
Dublin City University Business School MS Digital Marketing 1 July 2023 (September 2023) 16,000
Trinity College Dublin MS Digital Marketing Strategy 31 July 2023 (September 2023) 21,500
Maynooth University MS Digital Marketing 30 June 2023 (September 2023) 15,000
Munster Technological University MS Digital Marketing Strategy 31 May 2023 (September 2023) 12,000
Technological University of Shannon MS Digital Marketing - 14,500
South East Technological University MS Digital Marketing and Analytics 31 July 2023 (September 2023) 11,250

What is Masters in Digital Marketing in Ireland?

A Masters in Digital Marketing in Ireland will help students kick-start an amazing career in the business market. Students will develop a thorough understanding of how Digital technology can be used to improve the effectiveness and efficiency of Marketing at all stages of the business value chain. In a Digital Marketing course, you will learn Digital channels to reach customers. Some course modules taught in this program are:

  • Strategic Digital Marketing
  • Inbound Marketing
  • Data and Digital Marketing Analytics
  • Search Engine Optimization and Analytics
  • Professional Development for Marketing
  • Social Media and Digital Advertising

Why Study Masters in Digital Marketing in Ireland?

Digital Marketing has replaced the traditional methods of Marketing in today's era due to the increasing popularity of e-commerce, social media sites, etc. Thus, jobs in this field are also on the rise. Following are some of the reasons that suggest why pursuing a Masters in Digital Marketing in Ireland is a good choice:

  1. The universities in Ireland are among the top Digital Marketing universities in the world.
  2. The NFQ of Ireland helps international students in comparing their qualifications according to the study they are planning to pursue in the country.
  3. Job prospects for this degree are great in the country. The University College Dublin has an 82% employment rate within 6 months of graduation.
  4. International students can apply for a post-study work visa and work for 2 years after graduation.

Masters in Digital Marketing in Ireland Admissions

You can get admission to Masters in Digital Marketing in Ireland after meeting the requirements of the universities which is getting a Bachelor’s degree with honors in the relevant fields (business, communication, etc.). Some other requirements are also mentioned in this section.

Eligibility Criteria for Masters in Digital Marketing in Ireland

University Academic Requirements English Language Requirements
University College Dublin A Bachelor’s degree(Hons) with 60-69% (2-grade Ireland scale) IELTS - 7.0, TOEFL iBT - 100, PTE - 65
University of Galway A Bachelor’s degree (Hons) in business or Marketing with 60-69% (2.1 - grade Ireland) IELTS - 6.5, TOEFL iBT - 88, PTE - 61
Dublin City University A Bachelor’s degree (Hons) in business or journalism, communications, media studies with 60-69% (2.1-grade Ireland) IELTS - 6.5, TOEFL iBT - 92, PTE - 63
Technological University Dublin A Bachelor’s degree(Hons) with 60-69% (2.1 - grade Ireland scale) IELTS - 6.5
Dublin City University Business School A Bachelor’s degree (Hons) in business or journalism, communications, media studies with 60-69% (2.1-grade Ireland) IELTS - 6.5, TOEFL iBT - 92, PTE - 63
Trinity College Dublin Bachelor’s degree (Hons) with 60-69% (2.1 - grade Ireland scale) IELTS - 7.0, TOEFL iBT - 100, PTE - 65
Maynooth University A Bachelor’s degree (Hons) in business with 50-59% (2.2-grade Ireland) IELTS - 6.5
Munster Technological University A Bachelor’s degree (Hons) in business or journalism, communications, media studies with 50-59% (2.2-grade Ireland) IELTS - 6.5
Technological University of Shannon A Bachelor’s degree (Hons) in business with 50-59% (2.2-grade Ireland) IELTS - 6.0
South East Technological University A Bachelor’s degree(Hons) with 60-69% (2-grade Ireland scale) in Marketing, business, or computer science or cognate programs IELTS - 6.0

Additional Requirements for Masters in Digital Marketing in Ireland

Besides the academic and English Language proficiency requirements, there are some additional requirements that must be fulfilled in order to complete the application. Some universities also require students to clear an interview round as well. These are as follows

A completed application form Official Transcripts provided by the previous institutions and universities Statement of Purpose (SOP)
Work Experience (If you do not meet the academic requirements, you can prove the experience and get admission) 2-3 Strong Letters of Recommendation (Can be academic or professional) CV/Resume

Cost of Studying Masters in Digital Marketing in Ireland

This section includes information on the costs involved in studying in Ireland which include the tuition fees as well as living expenses.

Tuition Fees for Masters in Digital Marketing in Ireland

The tuition fees for Ireland universities for the course of M.Sc Digital Marketing is mentioned in the table below.

University Tuition Fees (EUR) Tuition Fees (INR)
University College Dublin 23,100 18,88,771
University of Galway 17,640 14,42,334
Dublin City University 17,000 13,90,005
Technological University Dublin 13,500 11,03,827
Dublin City University Business School 16,000 13,08,240
Trinity College Dublin 21,500 17,57,947
Maynooth University 15,000 12,26,475
Munster Technological University 12,000 9,81,180
Technological University of Shannon 14,500 11,85,592
South East Technological University 11,250 9,19,856

Cost of living in Ireland

Expense Type Average Cost (EUR) Average Cost (INR)
Accommodation (On-Campus) 600-680 49,000 - 55,000
Accommodation (Rental) 500-600 40,000 - 49,000
Food 250-350 20,000 - 28,000
Transport 65-85 5,000 - 7,000
Textbooks and Materials 75 6,000
Mobile Phone 20 1600

Scholarships for Masters in Digital Marketing in Ireland

International students willing to study Masters in Digital Marketing in Ireland can opt for various financial aid options to support their education and living costs. The table below caters to various international scholarships in Ireland:

Scholarship Eligibility Award
M.Sc Academic Excellence Scholarship Self-sponsored candidates enrolled in full-time M.Sc program in University College Dublin 25-50% tuition fees
South Asian Student Scholarship (Closed for 2022/23) Post-graduate students accepted an offer from University of Galway 1000 EUR to 50% tuition fees
Irish Government Scholarship Offered a master’s course in Irish University Full tuition fees and 10,000 EUR for living expenses

Masters in Digital Marketing in Ireland: Placements

The table below shows the various job opportunities in Ireland and the average annual salary of graduates:

Master in Digital Marketing in Ireland Placements
Job Role Average Annual Salary (EUR) Average Annual Salary (INR)
Marketing Manager 45,905 37,53,422
Digital Marketing Manager 39,829 32,56,618
Business Analyst 40,205 32,87,361
Social Media Manager 29,170 23,85,085
Digital Marketing Executive 37,500 30,66,187
Product/ Project Manager 70,000 57,23,550

Masters in Digital Marketing in Ireland: Return on Investment

Studying Masters in Digital Marketing in Ireland can bring in a lot of benefits for the graduates as the return on investment is huge and there are good placement opportunities.

Master in Digital Marketing in Ireland ROI
University Tuition Fees (EUR) Average Annual Salary (EUR)
University College Dublin 23,100 35,507
Dublin City University 17,000 78,000
Technological University Dublin 13,500 50,000
Trinity College Dublin 21,500 60,000
Maynooth University 15,000 42,000

Masters in Digital Marketing Ireland: Comparison By Universities

University Tuition Fees (EUR) LORs/SOPs Application Portal
University College Dublin 23,100 2 LORs (One Academic and one Professional) https://www.ucd.ie/registry/admissions/apply.html
Dublin City University 17,000 2 LORs (One Academic and one Professional) SOP https://dcuie.elluciancrmrecruit.com/Apply/
Technological University Dublin 13,500 SOP https://eu-quercus.elluciancloud.com/app/dit/f?p=PV_ONLINE_APP:101::::APP:APP_COURSE_INSTANCE:280064102
Trinity College Dublin 21,500 2 LORs (Academic) https://my.tcd.ie/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=DPTBU-DMST-1F09&code2=0014
Maynooth University 15,000 2 Academic LORs http://www.pac.ie/main.php?inst=mh&ln=e

The combination of strategic, Google Analytics and practical elements will provide graduates of Masters in Digital Marketing in Ireland with a distinct advantage in the marketplace. Top universities for Masters in Digital Marketing in Ireland improve their Digital skills making the students industry-ready and pursuing exciting jobs in the Digital capital of Europe.

Frequently Asked Questions

Ques: Is Digital Marketing in demand in Ireland?

Ans: The demand for Digital marketers is continuing to grow in Ireland, the employment rate of graduates in the field is almost 80%. So it is in great demand.

Ques: Is Ireland good for Masters in Digital Marketing?

Ans: With the increasing use of Digital shopping, and advanced technology, there is no better field to work in than Digital Marketing in the corporate world. The job openings are increasing day by day in Ireland as it has one of the largest advertising formats.

Ques: How much does a Digital marketer earn in Ireland?

Ans: The average yearly salary of a Digital Marketing manager is 39,829 EUR. There are other job roles that provide good salary packages.

Ques: Is it easy to get a job in Ireland after masters?

Ans: The job market in Ireland is flourishing and the unemployment rate is less than 5% so it is easy to get a job in the country.

Ques: Is Digital Marketing a critical skill in Ireland?

Ans: With a degree in Digital Marketing and the appropriate skills, a student can easily land a job in the field with a good salary.

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