Bachelor of Arts [B.A] [Advertising and Marketing Communication] From Technological University Dublin

Dublin, DublinLocation

UniversitySchool type

Public

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Bachelor of Arts [B.A] (Advertising and Marketing Communication)

STEM Course

4 years

Full Time

On Campus

Field of Study:

Journalism,

Business,

Advertising

₹4.9 L/Yr

€5,423 /Yr

In this programme, developed with the aid of industry practitioners students will exercise creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.
In Year 1, introduced to advertising, marketing and social media marketing. learn the fundamentals of analysing media, and find out how to explore the mind of the consumer. develop IT skills and learn how create apps. Industry experts will tell all about the advertising industry.
In Year 2, learn all about graphic design and how to use Photoshop. find out about the rapidly changing media landscape and learn the fundamentals of advertising law. A PR module will teach how to write a press release and how to handle a corporate crisis. Y IT and data analysis skills will be further developed so that students can use data to create targeted campaigns.
In Year 3, organise an event and fundraise for charity and using cameras and software, making own radio and TV advertisements learn how to build an effective, functioning website that can be linked to social media. This is the year that will be given the opportunity to work with a real company on an advertising project.
Final year culminates in the year long Advertising Portfolio module. It takes place in a simulated agency setting, AdLab that is fully equipped with Mac computers. Students work in a team, take a brief from a real company, design a fully integrated campaign, and present solutions that company and lecturers. This module will give excellent networking opportunities, and students will leae with a portfolio of work to show potential employers. Previous clients have included DSPCA, Vodafone, Concern, Club Orange and Shamrock Rovers. As well as this module, you'll learn about brand management, entrepreneurship, business ethics and marketing management.

Year	1st Year Fees
Tuition Fees	₹488612 (EUR 5423)

Other Expenses

Head	Avg Cost Per Year
living expense	₹1309964 (EUR 14539)
Total Cost	₹1309964 (EUR 14539)

Eligibility & Entry Requirement

Academic Eligibility:

Maths and English with a minimum grade 06/h7
Students are required to submit their English Proficiency Scores.

Indian Eligibility:

Students are required to submit their 12-grade transcript under the first division from the recognized institution.

TU Dublin requires students to submit their IELTS and TOEFL scores.

Scores Required

6 / 9

Avg. Score in

IELTS

Scholarship Grants & Financial Aids

Name	Scholarship Per Student	Level of Study	Type
Government of Ireland International Education Scholarship	Scholarship per student₹ 9.8 L/Yr$10,832	Level Of StudyBachelor	TypeMerit-Based	View Details
SETU Waterford academic scholarship	Scholarship per studentVariable Amount	Level Of StudyBachelor	TypeCollege-Specific	View Details
Axol Science Scholarship	Scholarship per student₹ 1.8 L/Yr$2,000	Level Of StudyBachelor	TypeCompany-Sponsored	View Details
ASID Foundation Legacy Scholarships	Scholarship per student₹ 3.6 L/Yr$4,000	Level Of StudyBachelor	TypeMerit-Based	View Details
Deutschland Stipendium Program	Scholarship per student₹ 3.9 L/Yr$4,363	Level Of StudyBachelor	TypeCollege-Specific	View Details