Bachelor of Arts [B.A] [Graphic Design] From Royal Academy of Art, The Hague

Graduates of the Graphic Design programme at the Royal Academy of Art The Hague excel in their professional careers through their extraordinary conceptual and visual abilities, extensive knowledge of the profession and the world, strong technological curiosity and highly developed social engagement.

The department offers an extensive curriculum. The programme is built around four main courses: Design, Interaction, Image and Typography. The excellent quality in the field of typeface design and typography distinguishes the programme from other graphic design studies. The type design education starts in the first year, in combination with typography. In the second year, students can choose to pursue this topic in the Letterstudio elective. The electives Playlab and Design Office are equally unique. Playlab is fully dedicated to avant-garde research, while Design Office focuses, with its external assignments for real clients, on the practical aspects of the discipline. Furthermore, these courses are backed up by additional theory and coding classes. Each year, the department uses the strong content of the programme and the composition of the teaching staff to achieve actuality, versatility, depth and interaction between theory and practice.

Students work towards general or specialised graduation profiles. The social dimension of the programme is reflected in the assignments, projects and teaching philosophy. A pioneering and questioning attitude prevails in relation to the discipline. On top of that, the department is well known internationally and the study environment is remarkably international, with foreign students, guest lecturers, field trips and collaborations with academies abroad.

As described above, we regard the notions of image, interaction and programming as important points of interest in contemporary design, and they therefore occupy a prominent place in the programme.