- The Marketing programme focuses on both managerial and consumer decision-making processes in marketing.
- The programme’s mission is to contribute to the body of knowledge of marketing in a way that has academic rigour, leads to new scientific insights and has practical relevance.
- The three themes of the Marketing programme are consumer behaviour, marketing management and strategy, and marketing modelling.
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Eligibility & Entry Requirement
Academic Eligibility:
- At least an MSc, MA, or MPhil degree in business or economics, or from related fields such as psychology, sociology, engineering, mathematics, etc. (depending on the Ph.D. project).
- Excellent results in their first degree/graduate study.
- Explicit interest in and motivation for scientific research.
- Candidates for the Programme are selected on the basis of their CVs, academic references, and interviews.
- A Scorecard of the GMAT is also required.
Applicant must have qualified any one of TOEFL, IELTS, or Cambridge tests to fulfill the language requirement.
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Required Document List
- Curriculum Vitae.
- A certified copy of all academic diplomas in the original language.
- A certified copy of all academic transcripts in the original language.
- A certified translation of the transcripts in English.
- Two academic reference letters.
- Original GMAT or GRE test score.
- Original TOEFL or IELTS test score.
- A statement of purpose.
Key Resources for Your Study Abroad Journey
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Orange Tulip Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| JN Tata Endowment Scholarship | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based |
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