Bachelor [Communication (Marketing Communication)] From Massey University

The?Bachelor in Communication (Marketing Communication) from Massey University is the study of messages and related media used to communicate with customers. You will study areas like consumer behaviour, strategic marketing management and public relations and do a marketing consultancy project for an existing firm. This. This will help you understand marketing strategy, and how it applies in different organisations.

Massey Business School is ranked in the top 2% of business schools globally.

You will be joining communication and media-related programmes ranked as some of the best in the world.

• Massey?s communication programmes are only the seventh outside of the US to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This prestigious accreditation recognises Massey's "good connections with industry, its commitment to constant improvement, its strong leadership, and large research output".
• Our communication programmes are also ranked in the top 200 out of 800 leading world universities by the international university ranking agency QS (Quacquarelli Symonds).

Accreditation means your degree is internationally recognised, making it easier to arrange a student exchange and find employment overseas.

The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations.

Massey University takes pride on its graduates? skills in critical thinking. The insights you develop with us open up new avenues to identifying target consumers and to measuring the effectiveness of your marketing campaigns. Massey encourages you to develop your analytical, ethical and independent thinking, and your understanding of how marketing communication works with other disciplines.

Learn from the best

You?ll learn about cutting-edge practice in the industry. Many Massey teaching staff have substantial private-sector or consulting experience, helping to make Massey?s School of Communication, Journalism and Marketing one of Australasia?s leading marketing schools.

Careers

Marketing communication roles are varied and creative, and your qualification will open the door to many different career paths.

Marketing communication roles feature in numerous companies in government, the community, and the private sector.

You can specialise in a particular element or go into a more general role. You may begin working on elements of marketing under direction from your manager. As you progress you may advise managers and leaders on marketing communication strategy and in time, lead the marketing communication team.

Tertiary-level teaching also features growing opportunities. You?ll be able to utilise the reputation of Massey?s Bachelor of Communication marketing major. Previous staff and graduates from Massey?s marketing group have gone on to be Professors or Heads at eight leading universities in the UK, Hong Kong, Malaysia, Australia and New Zealand.?