Master’s in Digital Marketing in UK is a one year graduate taught program, often available as MSc or MA degree. Designed in line with current industry practices, the program is becoming highly popular among international students. The major reason for this is the surge of demand from companies looking to set and ace up in this area. Prospective students can get admission to Masters in Digital Marketing in UK with a relevant bachelor’s degree and 55% or more aggregate. Applicants also need an IELTS score of 6.5 (or other equivalents), and academic or professional LORs.
With tuition fees of 15,000 to 29,000 GBP (15 to 29.08 lakhs INR) in some of the top universities in UK, Masters in Digital Marketing in UK is available at a cheaper price than other study-abroad destinations. The program provides you with a wide variety of employment opportunities in UK and across the world. The average salary offered to the Digital Marketing Graduates ranges around 60,000 to 70,000 GBP per annum (60 to 70.23 lakhs INR). Pursuing a Master's in Digital Marketing in UK can help you gain job roles with recruiters like Hootsuite, Google, Microsoft, ROOK, EDF Energy, LinkedIn, and more.
Explore: Jobs in UK for International Students
Masters in Digital Marketing in UK: Course Highlights
| Duration | 1-year | 2-years with professional placement |
| Eligibility | Bachelor’s degree with at least 55% |
| English Proficiency Requirement | IELTS: 6.5 | TOEFL: 90 | PTE: 69 |
| Fees | 15,000 to 29,000 GBP (15 to 29.08 lakhs INR) |
| Salaries (entry-level with masters degree) | Avg- 70,000 GBP |
| Sectors | FinTech, Ecommerce, Software Development, etc |
| Top Employers | Google, Microsoft, ROOK, Hootsuite, EDF Energy, LinkedIn, and more |
Top Universities for Masters in Digital Marketing in UK
UK is home to numerous top ranked universities in the world offering MS in Digital Marketing programs. Some of the top-ranking universities for Masters in Digital Marketing in UK are listed below along with the basic course details:
| University | Course | Application Deadlines | Tuition Fees Per Year (GBP) |
|---|---|---|---|
| King’s College London | MSc Digital Marketing | March 6, 2023 | 31,260 |
| University of Southampton | MSc Digital Marketing | No deadline for taught or research programs | 26,352 |
| University of Reading | MSc Marketing in Digital Marketing | July 1, 2023 | 21,350 |
| Heriot-Watt University | MSc Digital Marketing | August 31, 2023 | 21,136 |
| University of Surrey | MSc Digital Marketing & Channel Management | July 1, 2023 | 20,200 |
| University of Strathclyde | MSc Digital Marketing Management | Rolling | 25,100 |
| Royal Holloway University | MSc in Digital Marketing | June 1, 2023 | 22,800 |
| University of Kent | MSc Digital Marketing & Analytics | July 31, 2023 | 21,900 |
| University of Plymouth | MSc Digital & Social Media Marketing | Summer: April 15, 2023 | 17,500 |
| Fall: August 1, 2023 | |||
| Coventry University | MSc Digital Marketing Management | Coventry: May 2023: May 5, 2023 | September 2023: September 1, 2023 | 18,250 |
| London: May 2023: May 15, 2023 | September 2023: September 8, 2023 | |||
| University of Portsmouth | MA Digital Marketing | No deadline | Applications accepted on space availability basis until the start dates in September and January | 17,900 |
| Northumbria University | MSc Digital Marketing | February 14, 2023 | 19,000 |
| Liverpool John Moores University | MSc Digital Marketing | June 1, 2023 | 16,900 |
| The University of West of Scotland | MSc Digital Marketing | Rolling admission | 14,500 |
Why Study Masters in Digital Marketing in UK?
Postgraduate Digital Marketing qualifications and degrees are being offered by more and more universities. The degree is essential to get a job as well as helpful for expanding an individual’s knowledge, skills, and learnings. Here are some of the factors influencing admission of the international students to the Digital Marketing programs in UK:
- Globally accredited and popular universities like King’s College London, etc are among the universities offering the course in UK
- Employability of Digital Marketing graduates is around 96% within six months of completion of the course.
- Some universities offer placement routes helping students to get jobs in UK.
- There is an abundance of scholarships available for international students planning to study masters courses in UK universities.
Digital Marketing courses in UK have a key focus on employability. They offer a range of opportunities for students to demonstrate their professional skills and apply learnings and assessments. For the span of a year, you will be learning ways of promoting goods and services for businesses and brands, creating digital marketing campaigns, setting and evaluating KPIs for the team and yourself.
Admission to Masters in Digital Marketing in UK
When planning to make admission applications to UK universities, international students must ensure that they apply soon enough to be left with enough time to obtain a student visa. Applications are accepted across the year in various universities. Some of these universities do have an application deadline. Most of the universities offering Masters in Digital Marketing in UK begin classes in September. International students must visit the official websites of the universities to ensure that they apply in time.
Masters in Digital Marketing in UK: Eligibility Criteria
The documents required along with the application package for Masters in Digital Marketing from UK universities is:
- Transcripts of previous education qualifications
- Proof of language proficiency submitted in the form of IELTS score, PTE score, or TOEFL scores submitted directly from the testing agency
- Personal Statement: 300 to 500 words statement by the candidate focusing on details of their interests and skills to pursue Masters in Digital Marketing
- LOR
- At least one academic LOR
- At least one professional LOR
- Student Visa- A tier 4 student visa is required for international students planning to study in UK.
Masters in Digital Marketing in UK Admission Requirements
The basic eligibility criteria involve having a bachelor’s degree in cognate subjects and language proficiency to get into UK universities. Her is the detail of eligibility for Masters in Digital Marketing at top UK universities:
| University | Score in Bachelors | ELP Scores |
|---|---|---|
| King’s College London | 65% or 8/10 | IELTS: 7.0 | TOEFL: 100 | PTE: 69 |
| University of Southampton | 55-60% | IELTS: 6.5 (R&W) 6.0 (S&L) |
| University of Reading | 65% or more | IELTS: 6.5 |
| University of Surrey | 55% | IELTS: 6.5 to 7.0 |
| Royal Holloway University | 55-60% or 5.5-6.0 on 10 | IELTS: 6.5 | TOEFL: 88 |
| University of Kent | 55% | IELTS: 65 | TOEFL: 90 |
| Heriot-Watt University | 55% or more | IELTS: 6.5 |
| Northumbria University | 55% | IELTS: 6.5 |
| University of Strathclyde | 55% or more | IELTS: 6.5 |
| University of Plymouth | 65% or more | IELTS: 6.5 |
| Liverpool John Moores University | 55% | IELTS: 6.5 | PTE: 50-57 |
| University of Portsmouth | 55% | IELTS: 6.5 |
| The University of West of Scotland | No minimum score | IELTS: 6.0 | TOEFL: 78 |
| Coventry University | 55% or more | IELTS: 6.5 |
UK Student Visa Application
Upon receiving the acceptance letter from one of the universities, students will be required to apply for a UK student visa. A tier-4 visa is required for courses with a duration beyond six months. UK student visa processing time is around 3 weeks and may take longer in peak time.
Students planning to study in UK must apply for the student visa at least three months prior to the course start date to allow sufficient time for visa processing. To procure a UK student visa, the following requirements must be met:
- Passport details
- A recent passport size photograph
- Acceptance letter from a recognized UK institution
- Certificate of English language proficiency
- Proof of sufficient funds: 1,015 GBP (outside London) or 1,265 GBP (London)
- Proof of funds can be demonstrated with the help of bank statements, loan statements, or scholarship letter
Having discussed the eligibility criteria and the admission requirements, now let us look at the expenses you will be made when planning to study masters in UK.
Masters in Digital Marketing in UK Fees
The tuition fees of pursuing Masters in Digital Marketing in UK for Indian students is approximated below:
| University | Tuition Fees Per Year (GBP) | Equivalent Tuition Fees Per Year (INR) |
|---|---|---|
| King’s College London | 31,260 | 31.22 lakhs |
| University of Southampton | 26,352 | 26.32 lakhs |
| University of Reading | 21,350 | 21.32 lakhs |
| University of Surrey | 20,200 | 20.17 lakhs |
| Royal Holloway University | 22,800 | 22.77 lakhs |
| University of Kent | 21,900 | 21.88 lakhs |
| Heriot-Watt University | 21,136 | 21.11 lakhs |
| Northumbria University | 19,000 | 18.98 lakhs |
| University of Strathclyde | 25,100 | 25.07 lakhs |
| University of Plymouth | 17,500 | 17.48 lakhs |
| Liverpool John Moores University | 16,900 | 16.88 lakhs |
| University of Portsmouth | 17,900 | 17.88 lakhs |
| The University of West of Scotland | 14,500 | 14.48 lakhs |
| Coventry University | 18,250 | 18.23 lakhs |
Cost of Living in UK
When you study in UK, expenses incurred to travel and stay in UK make-up for the cost of living in the country. Here is a brief outlook of the same:
| Expense Type | Annual Cost in GBP | Cost for Indian Students (INR) |
|---|---|---|
| Rent in City | 9,096 | 8.39 lakhs |
| Rent Outside City | 7,368 | 6.80 lakhs |
| Council Tax | 300 | 0.27 lakhs |
| Utilities | 1860 | 1.71 lakhs |
| TV License | 1884 | 1.73 lakhs |
| Monthly Travel Pass | 660 | 60,000 |
| Miscellaneous Expenses | 156 | 14,400 |
Each city and region in UK can cost you differently. This is because the charges of various things among different cities are different. Here is a graph representing the cost of living in various regions of UK:
Masters in Digital Marketing in UK Scholarships
As the expense goes up to around 35 lakhs INR a year for Indian students, it is natural for a student to look for financial aid to study in UK. Some of the popular scholarships offered to international students to study Masters in Digital Marketing in UK are listed below:
| Scholarship | Awarding Agency | Award Amount |
|---|---|---|
| Business and Management Scholarships | University of Reading | Varies |
| Merit Scholarships for Indians | Northumbria University | 2000 GBP |
| Global Scholarships | University of West Scotland | 1,500 GBP |
| International Academic Excellence Scholarship | Coventry University | 1,500 GBP |
| LJMU Achievement Scholarships | Liverpool John Moores University | 3000 GBP on tuition |
| PG-Taught International Scholarship | University of Plymouth | 2000 GBP off on your first year’s tuition and maybe offered10% off on successive years tuition |
| Principal’s Masters Scholarships | Royal Holloway University | 4000 GBP reduction on tuition |
| International Academic Excellence Scholarship | University of Plymouth | 50% of your tuition is waived off |
| Dean’s International Excellence Award | University of Strathclyde | 4000 GBP |
Explore: Scholarships to Study in UK
Masters in Digital Marketing in UK: Placements
There is no denying the impact digitization has had on societies, industries, and businesses. Closely integrated within our lifestyles, digital media platforms are now industries' new favorites to target and retarget audiences. This demand for professionals with technical skills has resulted in making Digital Marketing an employee market.
The scope of pursuing a master's degree in UK for an international student is now better since UK has introduced a 2-year stay back for international students. Some of the popular professions pursued after MS in Digital Marketing in UK according to Salary Explorer are as follows:
| Jobs | Average Annual Salary (GBP) | Equivalent Salary (INR) |
|---|---|---|
| Content Marketing Strategist | 78,500 | 78.39 lakhs |
| Chief Marketing Officer | 124,000 | 1.23 crore |
| Creative Marketing Lead | 78,800 | 78.69 lakhs |
| Market Research Analyst | 86,500 | 86.38 lakhs |
| Digital Marketing Manager | 94,100 | 93.98 lakhs |
| Creative Writer | 50,300 | 50.23 lakhs |
| Brand Manager | 115,000 | 1.14 crore |
| Brand Ambassador | 113,000 | 1.12 crore |
| Campaign Specialist | 72,500 | 72.21 lakhs |
A graphical comparison of the average annual salary of MS in Digital Marketing graduates in UK according to their respective professions are as follows:
Masters in Digital Marketing in UK Return on Investment
Masters in Digital Marketing in UK is a program with high return on investments. Some of the top universities offering MS in Digital Marketing in UK, their respective tuition fees and average salary are provided below:
| University | Tuition Fee (GBP) | Average Graduate Salary (INR) |
|---|---|---|
| King’s College London | 31,260 | 40,000 |
| University of Southampton | 26,352 | 35,000 |
| University of Reading | 21,350 | 36,000 |
| University of Strathclyde | 25,100 | 35,000 |
| Coventry University | 18,250 | 29,000 |
| University of Plymouth | 17,500 | 27,000 |
Masters in Digital Marketing in UK Admission Decision
Applications received by the universities are majorly accessed on a holistic basis. Grades are not the only thing on which universities focus, co-curricular indulgence, non-profit or social work conducted, internships, and many other factors are accessed by the admission committee.
Universities may take around 4-8 weeks to send a reply. Meanwhile, students can track their applications online on the application portal they applied through. Post receiving the acceptance letter students are required to confirm their seats with the university by paying enrollment fees.
Masters in Digital Marketing in UK Specializations and Syllabus
Masters programs in Digital Marketing are available as various degrees and courses in UK. Followjng are some of the top graduate degree programs available around Digital Marketing in UK:
- Master of Science in Digital Marketing
- Master of Arts in Digital Marketing
- Master of Science in Digital Marketing & Analytics
- Master of Science in Digital Marketing Management
- Master of Science in Digital & Social Media Marketing
- Master of Marketing in Digital Marketing
Some of the popular subjects of Masters in Digital Marketing in UK are as follows:
- Digital Marketing Communication
- Digital Marketing Behaviour
- Digital Marketing Strategy
- Research in Marketing
- Marketing Analytics
- Dissertation
- B2B Marketing
- Neuromarketing
- Social Media and Marketing
Masters in Digital Marketing in UK Country Comparison
Masters in Digital Marketing is gaining its popularity globally. With growing employment opportunities across major countries like USA, UK, Canada, India, it is one of the most popular emerging programs. A comparison between Masters in Digital Marketing in UK and USA is provided below:
| Particulars | MS in Digital Marketing in UK | MS in Digital Marketing in USA |
|---|---|---|
| Tuition Fee | 15,000 to 29,000 GBP (15 to 29.08 lakhs INR) | 23,000 to 76,000 USD (19 to 62 lakhs INR) |
| GPA | 55% | 3.2 out of 4.0 (86-89%) |
| IELTS Score | 6.5 | 6.5 |
| Average Graduate Salary | 94,100 GBP (94.03 lakhs INR) | 132,000 USD (1.31 crore INR) |
| Top Employers | Hootsuite, Google, Microsoft, ROOK, EDF Energy, LinkedIn | IBM, Disney, Sony Music, Morgan Stanley |
You can explore roles with commercial organizations, digital marketing agencies, and other sectors needing marketing strategists locally, nationally, as well as internationally. Some of the other popular sectors offering jobs to digital marketing graduates are FinTech companies, PR agencies, software development companies, etc.
A rising demand, better stay-back options, professional placement routes are some of the major reasons to plan on studying Masters in Digital Marketing in UK. Graduates with masters degrees in Digital Marketing are expected to attain senior positions in the industry. Additionally, the jobs, salaries, and scope make this course a lucrative option for international students aspiring to study abroad.
FAQs
Ques. Where can I pursue a Master's in Digital Marketing in UK?
Ans. Some of the popular universities in UK offering Masters in Digital Marketing are King’s College London, University of Surrey, University of Southampton, University of Reading, etc.
Ques. Do I need a previous Digital Marketing degree to get into Masters in Digital Marketing in UK?
Ans. Though students with previous education in cognate subjects make it easier to get into Masters in Digital Marketing with UK universities, you can apply for the course even with a non-relevant degree. In this case, universities expect you to have certain working experience in the field.
Ques. What is the English language requirement for getting admission to UK universities offering a Master's in Digital Marketing?
Ans. UK universities offering masters in Digital Marketing ask for a minimum of 6.5 IELTS score.
Ques. What is the cost of pursuing a master's in Digital Marketing in UK?
Ans. The tuition fees for studying Master's in Digital Marketing in UK range from 15,200 to 29,800 GBP. This equals around 15 lakhs to 29 lakhs INR. Additionally, you may end up spending around 10,000 GBP a month when living in the UK. Overall your degree can cost you up to 30 lakhs INR.
Ques. What is the scope of pursuing a Master's in Digital Marketing in UK?
Ans. With the continuous digitization of each and every industry, you can explore multiple opportunities and earn an average salary of around 60,000 to 70,000 GBP a year.
Ques. How long does it take to complete a Master's in Digital Marketing in UK?
Ans. A master’s in digital marketing in UK lasts for a year. However, if you choose a professional placement route for the course it can take around 2-years.
Comments