Bachelor of Arts [B.A] [International Business Top-Up] From Coventry University

International business now touches the lives of everyone across the globe; it is therefore important for anyone working in business to understand the events, trends and forces that play a vital role in shaping commercial success or failure.

This program is also available as 2 year full-time for second year entry students.

We place a significant emphasis on strategy development, recognising that to be competitive in today’s dynamic, complex environment, businesses must become less bureaucratic and more flexible, able to identify market opportunities and shift from one dominant strategy to another. You will be encouraged to adopt the view that all managers need to be involved in the strategic management process to achieve better organisational performance and maintain a position of competitive advantage.

We will examine the tools and techniques to identify and manage key issues for the future of your organisation, such as scanning the environment for critical information, suggesting changes to strategies to take advantage of environmental shifts and working with others to continuously improve work methods, procedures and evaluation techniques.

The BA in International Business (Hons) Top-Up at Coventry UniversityÊapplies the six PRME (Principles for Responsible Management Education) and the course team conveys these principles and values to our students too, integrating them into the curriculum through Corporate and Social Responsibility and areas such as sustainable trading. The Business School has adopted PRME across its portfolio as a framework that is internationally recognised for adaption and change, an area critical for all businesses trading today. This aims to support a generation of students who can focus on not just profits, but sustainability and good corporate citizenship in doing so enhance graduates employment opportunities.

Career prospects

The business world is increasingly internationally-focused and this course will help to prepare you for a career in a wide range of multinational organisations, businesses, management consultancies and government organisations.

This course will give you the chance to develop and hone your business skills, building on your existing understanding of business and management, while helping you understand the subject in the international context of today's corporate environment.

You will have the opportunity to develop the intellectual and professional skills needed for performing strategic analysis, choosing strategies and executing these strategies with desired results, as well as enhancing your cross-cultural awareness and competence, interpersonal, communicative and collaborative-working skills, all directly relevant to employers and of great value when seeking future employment.ÊÊ