Bachelor of Arts [B.A] [English and French] From University of Warwick

BA (Hons) Fashion Visual Merchandising and Branding is a highly specialised course designed for individuals who want to work in the fashion industry in the areas of visual merchandising and / or branding.

The course facilitates your understanding of all aspects of fashion visual branding and retailing at all levels of the market, from value retailers to luxury design-led brands. You will acquire an understanding of consumers, which will underpin your study of the relationship between brands and their customers. The course covers trend research, design development, store design and online visual merchandising, which will give you the necessary understanding and professional skills to be a confident visual merchandiser across an omni-channel environment.

The strategic contribution of visual merchandising and branding to the long term development of a retail business is emphasised by studying internationalism, sustainability, innovation, strategy and entrepreneurship. There are opportunities for collaborative projects with other students in the fashion business programme where you will gain industry relevant knowledge and practice by working with a prestigious company. National and international industry professionals interact with the course on projects, as visiting speakers, and through industrial visits.

The opportunity for a placement year between the second and final year of the course enhances the employability of students through offering valuable experience and contacts within the industry. LCF Careers offer support throughout the course on increasing your career profile, and, through First Move, continue support after graduation.

This course is taught on two sites: John PrinceÕs Street and High Holborn.

The practical aspects of BA (Hons) Fashion Visual Merchandising and Branding are taught at John PrinceÕs Street, Oxford Circus, in the heart of the West End. We have excellent dedicated visual merchandising studios at this site. The area is one of the prime shopping centres in London, with the majority of LondonÕs department stores, including Selfridges, Liberty, Fenwick and John Lewis, within a short walk of five minutes or less. The green spaces of Hyde Park and RegentÕs Park are close, as is Soho, with its many bars, restaurants and clubs, and Berwick Street market. The Wallace Collection, the Royal Academy of Arts, and the West End art galleries are all within walking distance.

The theoretical aspects of BA (Hons) Fashion Visual Merchandising and Branding are taught at High Holborn, adjacent to LincolnÕs Inn Fields. Other green spaces in the area include GrayÕs Inn Gardens and CoramÕs Fields. Situated nearby are Sir John SoaneÕs Museum in LincolnÕs Inn Fields, the Foundling Museum in Brunswick Square, and the British Museum in Bloomsbury. Markets worth visiting are the weekday lunchtime markets in Leather Lane and Exmouth Market. Covent Garden, with its numerous shops, bars and restaurants, the Royal Opera House and many of the West EndÕs theatres, is a ten minute walk away. The John PrinceÕs Street site, with the library, Oxford Street and Regent Street, is two tube stops along the Central line.