Bachelor of Arts [B.A] [Italian and History of Art] From University of Warwick

This course is strongly linked to industry, and taught by a team of public relations experts who also advise commercial clients.Ê

You will explore public relations as a force in the 21st century and its relationship to marketing and advertising.Ê

Learn key skills for building relationships in media relations, social media, event management, political communication.

BA (Hons) Public Relations focuses exclusively on public relations and provides you with a comprehensive understanding of how it fits within the wider communications mix. YouÕll learn about the essential management of reputation which is at the heart of all successful organisations and how to develop an awareness of the media and communication channels available to you in delivering public relations campaigns. Furthermore, you will be taught how to make the most of your creative ideas in support of organisational goals.

You will gain the skills required for communicating and promoting concepts, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more.

Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that youÕll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital environment.

Public relations is taught at London College of Communication both as a key function within strategic business management processes and as a driving force in society. Housed within the Media School, the course draws on the CollegeÕs unique heritage to offer a broad perspective that is inclusive of business and culture. Students leave prepared to deliver real 'added value' to their chosen organisationÕs reputation.

The course is part of the Media School and offers a broad perspective of business and culture. Students will leave prepared and ready to add value to their chosen organisationÕs reputation.