Bachelor of Arts [B.A] [Journalism and Creative Writing and Spanish] From University of Strathclyde

By taking the Strategic Public Relations and Communication ManagementÊprogramme offered by the University of Stirling youÕll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. YouÕll also gain a solid understanding of the theory behind public relations, and have many opportunities to put this theory into practice.

By the end of your studies, youÕll have the necessary skills to work at managerial level in public relations. YouÕll be able to analyse environments, issues, organisational cultures and relationships Ð as well as set objectives, and design and implement public relations strategies.

WeÕre continually updatingÊthis well-established course in line with new advances, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.Ê

Careers

This course is for those who want managerial careers in public relations, organisational communication, corporate communications or communication management. Graduates of our Masters degree have successfully established careers in the public relations field, working for a wide range of organisations spanning public, private and voluntary sectors all around the world. Organisations our graduates work for include:

• Pfizer

• Nike

• UK Government

• Office Depot

• Police Scotland

• The National Museum of Wales

Others have stayed in academia, going on to gain PhDs and then work as lecturers, teaching and researching in universities.