Bachelor of Science [B.S] [Business Studies and Marketing] From Bangor University

The (Hons) Business Studies and Marketing programme is offered at the Bangor University.Ê

For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs.

This degree in Business Studies and Marketing will focus on this shift in attitudes and the implications it has for the application of management principles and practices in various types of organisations. Your studies will combine a specialised stream of modules in marketing with a more general programme of study across a range of business and management disciplines.

Why choose Bangor for this course?

• During your course you will study within a multidisciplinary school that employs specialists across a broad range of business subjects, including accounting, banking, finance, economics, management, marketing and entrepreneurship.
• All single honours students taking degrees within Bangor Business School follow the same modules in year 1, so you are allowed to change to another Business School degree anytime up to the start of year 2.
• Our students take part in national competitions such as the IBM Business Challenge.
• We arrange a varied programme of guest lectures, eg Chief Executive of the Scottish Premier League, Chief Operating Officer of No. 10 & 11 Downing Street, Head of IT security at HSBC.
• Our staff are active researchers in their subject areas and we enjoy an international reputation.
• We have excellent computing facilities and you will have the chance to develop your skills in data analysis and report preparation.
• Bangor offers an attractive range of postgraduate degrees (MA and MSc) in business and finance subjects.
• Bangor Business School students run a CIM (Chartered Institute of Marketing) student chapter association which organises a range of marketing events and activities, enabling students to put into practice what is learnt in lectures.