Bachelor of Arts [B.A] [Advertising and Brand Management] From Manchester Metropolitan University

Your studies cover the main areas of this dynamic and fast-moving sector, namely marketing, advertising, market research, consumer behaviour, brand management and customer relationship management. The media we use continues to evolve rapidly and you will analyse integrated campaigns that combine digital communications (social media, search engine optimisation and emails) with more traditional media (newspapers, magazines and TV) to reach a wide range of audiences.

Creativity is a highly valued attribute in this industry and assignments are designed to develop your ideas, encourage you to take risks and devise memorable advertising materials. You will also take a strategic approach to your work, learning how your concepts can contribute to a marketing strategy to build or transform a brand. Our Agency Life option allows you the opportunity to gain short-term work experience with a real advertising agency, and we offer four year routes where you can spend your third year on industrial placement or studying abroad.

Your career prospects after the course

Our programmes aim to prepare you for careers in the advertising, marketing and public relations sectors.

Graduates from this degree have gained employment in the following job roles;ÊGlobal Digital Marketing Manager at Jack Wills, Sainsbury's Marketing Graduate Trainee, Marks and Spencer Business Analyst, O2 Marketing Assistant, HSBC Equity Analyst, Asda Graduate Trainee, Toni and Guy Opticians Co-Creator.

The (Hons) Advertising and Brand Management programme is offered atÊManchester Metropolitan University.