Master of Science [M.Sc] [International Events Marketing] From Oxford Brookes University

Working closely with our Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.

You will gain a strong foundation in marketing theory and practice and its relevance and application within an events context. With live case-studies, simulations and skills workshops we encourage an innovative and creative approach to your learning.

We place emphasis on theory and practice and the development of core employability skills. If you begin your course in September you have the choice to apply for a paid work placement in an events marketing role instead of completing either a dissertation or client project. The typical length of the placement is 6 to 8 months.

You will gain a wealth of knowledge in events marketing including:

• the core principles of events marketing
• contemporary issues, challenges and research in the events sector
• customer behaviours and expectations, and the variety of channels used to interact with customers, thereby developing a customer-centric stance
• analysing marketing data
• devising marketing strategy for global brands and organisations
• developing the decision-making skills and rationale to devise marketing plans and communications.

Why choose this International Events Marketing at Oxford Brookes University course?

• Employability: Develop academically and professionally through professional skills workshops held throughout the course. Enhance your future employment prospects through the development of a Continuous Professional Development portfolio, which shows that your skills are current. Our graduates are employed by large brands such as Johnson & Johnson, Hitachi, DK, Avis, Amazon and PWC, as well as media, digital, brand and communications agencies and exhibition and conference organisers. By focusing on the digital aspects of marketing you will be able to use the latest technology to deliver events marketing.

• Research expertise: Our teaching builds on the research expertise within the Business School, Marketing Department and particularly the Research Centre for International Tourism and Events Management.

• Responsible management: The Business School is a signatory of PRME (Principles of Responsible Management Education) so there is an emphasis on a sustainable events marketing and management ethos.

• Work placement: You have the opportunity to apply for an 8-month paid work placement in an events marketing role, or you can complete a dissertation or client project.

• Teaching and Learning: Oxford Brookes Business School offers a great environment for studying events marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies with an integrated academic and professional development programme. Oxford Brookes Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

• Oxford Location: As one of the worldÕs great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

• Student support: You will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

• Experiences: Our course is interactive and social. During your first week you will have the chance to bond with your classmates and get to know your new surroundings.

Our graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include Johnson & Johnson, Hitachi, DK, Avis, and PWC, as well as a number of small and medium sized ÔdigitalÕ agencies.Ê

Our graduates typically secure positions as marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. In addition, some of our students go on to start their own companies.

We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.Ê