Master of Business Administration in Marketing Management Top Colleges, Syllabus, Scope and Salary

Stream: Marketing Management
Duration: 2 Years

Course: M.B.A.

Course Type: Post Graduation

M.B.A. in Marketing Management is a postgraduate Sales and Marketing Management course. Marketing is the process of promoting interest in customers regarding particular goods or services. It is executed through strategies that underlie sales techniques, business communication and business development. The course’s curriculum consists of an advanced study of techniques of market research and analysis, product design, pricing, promotion, selling, distribution, and other similar marketing concepts.

Within the specialization of marketing, students are taught concepts such as promotion, advertising, research, and sales. From among the 4 semesters of the course, the first two are common between all students, and the last two focus on the candidates’ chosen subjects of marketing-related specialization.

Master of Business Administration in Maharashtra

Master of Business Administration in Uttar Pradesh

Master of Business Administration in Tamil Nadu

Master of Business Administration in Karmataka

The average annual starting salary offered in India to successful postgraduates of the course ranges between INR 45,000 and 65,000, depending upon the candidate’s expertise in the field.

Studies reveal that the success or failure of products and services depends almost entirely on the marketing efforts put in and marketing strategies employed by organizations.

Such postgraduates are hired in capacities such as Marketing Manager, Market Research Analyst, Brand Manager and New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations Director, etc.

M.B.A. in Marketing Management: Course Highlights

Given here are the basic highlights of the course.

Top Institutes offering M.B.A. in Marketing Management  

The average tuition fee charged in India for M.B.A. in Marketing Management ranges between INR 10,000 (government institutes) and 20 lacs (private institutes).

Listed below are some of the top institutes in India that offer M.B.A. in Marketing Management.

Eligibility for M.B.A. in Marketing Management  

Listed here are the minimum criteria of eligibility needed to be fulfilled for admission to the course.

• Candidates aspiring to pursue the course need to have completed graduation in any stream.
• In most cases, qualification of a relevant entrance test GMAT, CAT, XAT, MAT, etc. The minimum eligible score may vary across institutes.

The common entrance test assesses candidates in sections such as English, problem-solving, data analysis and interpretations, numerical ability, logical reasoning and general awareness.

As such, there are no different entrance tests conducted for MBA in Marketing.

M.B.A. in Marketing Management: Admission Process

For admission to the course, candidates are needed to qualify a relevant entrance exam such as CAT (Common Admission Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), and CMAT (Combined Management Admission Test).

A few institutes offering the course also conduct their own entrance examinations for candidates’ assessment.

Also, some Indian universities offer admission to the course on the basis of the merit obtained by the candidates in the last qualifying exam, and do not usually hold entrance tests for online education.

M.B.A. in Marketing Management: Syllabus and Course Structure

Listed here are the principle components that form part of the course’s curriculum.

• Marketing Concepts
• Marketing Research
• Marketing Planning
• Principles of Sales Management
• Sales Forecasting
• Market segmentation
• Market Evaluation and Controls
• Marketing Audit
• Marketing Ethics
• Advertising Management
• Consumer Behavior
• Brand Management
• Industrial Marketing
• Business Communication
• Project Management
• Business Laws
• Corporate Governance and Business Ethics
• Research Methodology     
• Economic Analysis.

M.B.A. in Marketing Management: Academic Options

Upon successful completion of the course, candidates interested in further studies in the discipline may go for pursuing Ph.D., or post-doctoral studies in Marketing Management, to pursue professions such as Professor, Teacher, Researcher etc.

M.B.A. in Marketing Management: Career Prospects

Popular marketing techniques include social media, pay-per-click, web designing, search engine optimization, search media optimization and promotional articles, etc.

Such professionals are recruited in profiles such as:

• Market Research Analyst
• Brand Manager
• Marketing Manager
• New Product Manager
• Marketing Executive
• Advertising Manager
• Marketing Communications Manager
• Sales Manager
• Public Relations (PR) Director

Prominent areas of employment for such professionals include educational institutes, tourism departments, banking sector, hospitality, retail sector, market research, media & advertising sector, IT sector, consultancy services, and the like.

Some of the popular professional avenues open to such postgraduates are listed below with the corresponding salaries offered for the respective positions.

The candidate should have passed graduation in relevant stream from a recognized university