Bachelor of Arts [B.A] [Global Marketing] From University of West Florida

This specialization focuses on the issues of marketing in an increasingly global market. Students are required to spend at least one semester at one of UWF?s partner universities abroad studying marketing. This cultural, as well as educational experience, prepares students especially well for positions dealing with the cross-cultural nature of marketing in the global marketplace. Students must complete a specific sequence of courses in this specialization, designed in conjunction with their advisor, at the partner university. To participate in this required part of the program, students must have a minimum 2.50 cumulative GPA. It is recommended, but not required, that during their lower division studies students complete two additional courses in a foreign language beyond the University?s foreign language admission requirement.