Bachelor of Business [B.Bus] [Public Relations] From Macleay College

The Bachelor of Business specializing in Public Relations (PR) will develop the core skills to pursue a long term career in this dynamic industry. Learn all aspects of PR, from strategy to communications and events, whilst developing important business skills needed to succeed in any business context.

• In Year 1 the Bachelor of Business will teach PR brief development, social media management, crisis communications, PR writing, and campaign development. student will learn the role of sponsorship, leveraging advertising campaigns, crisis PR, client reporting and internal communications. Student will prepare media material, understand mass media and learn about the importance and impact of social media in relationship building. Student will learn how to work successfully in business or even set up a business by own, through the skills gained from entrepreneurship projects.
• In Year 2 students will further develop skills in public relations strategy as well as advanced business skills such as leadership, strategic management, project management, and business finance. Students will know how to make solid business decisions based on a thorough understanding of economic and marketing data.