Bachelor of Design [B.Des] [Advertising] From OCAD University

Advertising allows students to connect to the audiences on a mass scale, and therefore the understanding of our social, cultural, political, community, and economic influence is paramount. Graduates will enter their careers with an understanding of the effects of advertising on society and social constructs, and recognize their role in shaping the cultural landscape.

This is Canada’s top advertising program through a combo of classes in graphic design, branding, creative copywriting, and career-building skills.

In this program, instructors who work in the advertising field will teach students:

• Design
• Storytelling
• Digital
• Copywriting
• Typography
• Layout
• Strategy
• Consumer behaviours and market research
• Art direction
• Film
• User experience
• Public relations

Students will learn storytelling from many different points of view. Students will be encouraged to challenge tradition and consider different viewpoints and values.

In the fourth year, students will work in boot camps with real clients and create real campaigns. In the past, students have worked with McCain Pizza Pockets and Sony Playstation. This means students can say they’ve sold a creative concept before even finishing school – a huge advantage when students are looking for a job.

Students will also benefit from guest speakers from Canada’s biggest ad agencies and have the opportunity to do internships. The acclaimed alum of the program includes many top creative directors in Canada and worldwide, including Elspeth Lynn, Creative Director for Saatchi & Saatchi in London, UK, Wain Choi, Global VP ECD at Cheil Worldwide in Korea and Carlos Moreno, Global Chief Creative Officer for Cossette.