MBA Communications Management is a postgraduate degree of 2 years that comprises 4 semesters involving a practical approach with intensive learning. It is a career as well as a job-oriented course.
MBA Communications Management syllabus inculcates the components of study including public relations, effective communication strategies, new and existing communication technology, the relevance of communication management, etc. Check MBA Full Form
This course provides the students with conceptual knowledge about the communication tools and techniques, analytical and creative communication, socio-psychological context of business and communications, etc.
To be an eligible candidate, the aspirant must have successfully completed the graduation in any field from a recognized institute or university. The average course fee ranges between INR 30,000 - 5 lacs (approx.).
Admission to MBA Communication Management is entrance based which is followed by a personal interview to test the general aptitude of the students about the respective course. Some colleges even invite admissions based on the merit of the students at their graduation level.
Successful graduates of the course are eligible to find lucrative job opportunities in the respective field. They can choose to be a Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more. They may find employment in areas like publishing companies, films, TVs, journalism, educational institutions, etc.
The top recruiting companies include Amazon, Google, Infosys, ICICI, etc. The average initial salary of these professionals ranges between INR 2-10 lacs (approx.).
Read more: top MBA colleges in India
MBA Communications Management: Course Highlights
The course highlights of MBA Communications Management have been listed below. All the necessary information regarding the course is included in the following table:
| Course Level | Post Graduate |
| Full-Form | Masters of Business Administration |
| Duration | 2 years |
| Examination Type | Semester based |
| Eligibility Criteria | To be an eligible candidate, the aspirant must have completed the graduation in any field from a recognised institute or university. |
| Admission Process | Merit and Entrance based |
| Average Course Fee | INR 30,000 - 8 lacs (approx.). |
| Job Positions | Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more. |
| Top Recruiters | Publishing companies, films, TVs, journalism, educational institutions, etc. |
| Average Initial Salary | INR 2-10 lacs (approx.). |
Find out: Top Colleges offering MBA Communication Management
What is MBA Communications Management All About?
A brief introduction about the course MBA Communications Management has been presented below to provide the students with an idea of what the subject deals with:
- Communications management is a very fast-growing field in the present world and comprises systematic planning, implementing, monitoring, and revision of the channels of communication within an organisation and other organisations too.
- The basic aim of the program involves a practical approach with intensive learning.
- The students are given a strong basis according to which they may build their careers in this particular field.
- The course provides the students with conceptual knowledge about the communication tools and techniques, analytical and creative communication, socio-psychological context of business and communications, etc.
- The students acquire extensive knowledge about the subjects such as developing associated ideas, critically evaluating current topics, history of popular forms of mass media, analysis of media messages, new trends in media, ethics of persuasion, communication sources and credibility, etc.
- The management of communication processes and structures require and demand the ability to think analytically but also innovatively and creatively.
There are several reasons due to which students in recent times have an interest in this particular field. Some advantages of the course have been listed below:
- Communications management is a very fast-growing field in the present world and comprises systematic planning, implementing, monitoring, and revision of the channels of communication within an organisation and other organisations too.
- The students are given a strong basis according to which they may build their careers in this particular field.
- The 2-year program provides the students with conceptual knowledge about the communication tools and techniques, analytical and creative communication, socio-psychological context of business and communications, etc.
- Successful graduates of the course are eligible to find lucrative job opportunities in the respective field.
- They can choose to be a Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more.
- The top recruiting companies include Amazon, Google, Infosys, ICICI, etc.and the average initial salary of these professionals ranges between INR 2-10 lacs (approx.).
Check out: MBA Skills Required
What is the Admission Process for MBA Communications Management?
The admission to MBA Communications Management is the same as any other course. However, certain essential points must be kept in mind while applying for the course. These essential points have been listed below:
- Aspiring candidates of MBA Communications Management must meet the eligibility criteria for the same.
- Some of the popular entrance exams conducted for the admissions are AMAT, SNAP, MAT, CAT, etc.
- The candidates may apply by submitting a filled application form.
- The students can register themselves for the same either through an online or offline mode.
- Some colleges may even allow admissions based on the marks obtained in the last qualifying examination.
What is the Eligibility criteria for MBA Communications Management?
Matching the eligibility criteria is the primary requirement for taking admission into a particular college or university. The eligibility for MBA Communications Management is as follows:
- To be an eligible candidate, the aspirant must have completed the graduation in any field.
- They must acquire a minimum of 50% aggregate at the qualifying exam.
- The degree must be obtained from a recognised college or university.
What are the Entrance Exams conducted for MBA Communications Management?
MBA Communication Management entrance exams are the most vital component for getting admission in a good college offering MBA course. Candidates can appear for National-level, State-level, or college-specific entrance exams to get admission in colleges offering MBA Communication Management courses. The candidates must also keep track of all the necessary information about these exams like registration dates, exam dates, exam centers etc. Some of these are listed below for this year:
Due to the ongoing COVID-19 crisis, some exams have either been postponed or cancelled. The above exams have been conducted successfully amid this situation. These given dates provide the students with an idea of when the exams take place every year.
| Exam Name | Exam Details |
|---|---|
| CAT | Check Here |
| MAT | Check Here |
| SNAP | Check Here |
| IIFT | Check Here |
| IBSAT | Check Here |
| CMAT | Check Here |
| MAH CET | Check Here |
| NMAT | Check Here |
| ATMA | Check Here |
| XAT | Check Here |
| TISSNET | Check Here |
| TANCET | Check Here |
Check out: CAT 2023 Updates.
How to Prepare for MBA Communications Management Entrance Exams?
If an aspirant wishes to clear the entrance exams with flying colours, they need to prepare themselves very well to achieve that. Several tips have been given below for a reference of the students:
- Stay alert about the latest exam pattern which will help you to prepare well for the exams.
- Check the latest syllabus for the exam which is available on the official websites.
- Practice all types of questions including MCQ so that you don't get confused at the time of examination.
- Do not go for guesswork if there is negative marking.
- Make a newspaper reading your daily habit to stay updated about the current affairs.
- Revise prepared topics thoroughly until the final exam.
- Do not go for new topics a day before the actual exam as this might confuse you.
- Sit for mock exams as this will give you an idea of how the exams take place.
How to get admission in a top-notch college offering MBA Communications Management course?
Getting admission into a reputed college is a dream for every aspirant. For this, they need to prepare themselves well enough to clear the entrances and get into the college. Certain tips have been mentioned below for a reference of the students:
- Admission to any college requires a strong academic background. In the case of MBA Communications Management, the students must have successfully qualified the graduation in any field from a recognised institute or university.
- They must acquire a minimum of 50% aggregate at the qualifying exam.
- Start preparing for the entrances a year before the actual exam.
- Find out whether the college you desire to get in is good enough or not.
- Get an idea of the curriculum offered for the course in that particular college.
- Check if the college offers placements as this has been a requirement in recent years.
- Find out about the fee structure of the college and check if it matches your requirements.
What is the Syllabus for MBA Communications Management?
The syllabus of the course might differ in different colleges and universities. However, the syllabus given below provides an idea to the students as to what subjects are taught within 4 semesters.
| First Year | Second Year |
|---|---|
| Business Statistics | Brand Equity Management |
| Advanced Business Communication | Content Creation Marketing |
| Marketing Management | Integrated Marketing Communication Planning |
| Management Perspective in Media and Communication Businesses | Marketing Research |
| Managerial Economics | Consumer Behaviour and Insights |
| Media and Communication Industry Overview | Digital Ecosystem |
| Communication Theories and Culture | Introduction to Syndicated Database and Analysis with Workshop |
| Research Methodology | Sales Management |
| Organizational Behaviour | Brand Communication |
| Digital Marketing | Rural Marketing |
| Brand Communication | Sports and Entertainment Marketing |
| Project I | Project II |
The syllabus is subject to vary in different colleges and universities.
What are the Best Books to refer for MBA Communications Management?
Books are the most important part of a course and the choice of books is much more important than that. A list of the most popularly referred books has been given below for the reference of the MBA Communication Management students:
| Name of the Book | Name of the Author |
|---|---|
| Communication Management - A Global Perspective | P.S. Tripathi |
| Essentials of Business Communication | Pal, Rajendra and Korlahalli |
| Effective Business Communication | Kaul, Asha |
| Business Communication | Pettett, Lesikar |
| Business Communications | Sinha P. |
These are only a few books that are mostly chosen by the students and scholars as well. The students may refer to many such books that are related to the field of Biotechnology. Reading these books will provide them with extensive knowledge of the subject which they may further utilize in their career ahead.
Which are the Top-Reputed Colleges offering MBA Communications Management?
In India, many institutions are currently providing the course of MBA Communications Management. However, the most desired and reputed ones amongst them have been listed below:
| Name of the Institute | Admission Process | Average Course Fee |
|---|---|---|
| Bharathiar University | Entrance Based | INR 1-1.5 lacs |
| SIU, Pune | Entrance Based | INR 8 - 9 lacs |
| Alliance University | Entrance Based | INR 3 lacs |
| SSMC, Bangalore | Entrance Based | INR 1 lacs |
| SIMC, Pune | Entrance Based | INR 35,000 |
| CEPT University | Entrance Based | INR 3-4 lacs |
| ABBS, Bangalore | Entrance Based | INR 7 lacs |
| Bangalore Institute of Management Studies | Entrance Based | INR 3-4 lacs |
| Coimbatore Institute of Management and Technology | Entrance Based | INR 1 lacs |
| GNA University | Merit-Based | INR 1.6 lacs |
| Indian Academy of Management Studies | Entrance Based | INR 2 lacs |
MBA Communication Management College Comparison
A comparison between the most reputed colleges has been given below to help the students decide which college would be the best for them and matches their requirements.
| Comparison Parameters | Symbiosis International University | Acharya Bangalore B-School | Bangalore Institute of Management Studies |
|---|---|---|---|
| Overview | Symbiosis International University is a well-known institute providing various graduate, postgraduate and diploma courses under different subjects. | Acharya Bangalore B-School, a part of Samagra Sikshana Samithi is a B-school which provides various graduate and postgraduate courses in the field of Management, Arts, Science, Commerce, etc. | BIMS founded in 2005 is affiliated to the Bangalore University and managed by Geetha's Educational Trust. The University provides undergraduate and postgraduate courses in fields such as Finance, Marketing, Computer, Commerce, etc. |
| Average Course Fee | INR 8 - 9 lacs | INR 7 lacs | INR 3-4 lacs |
| Admission Process | Entrance Based | Entrance Based | Entrance Based |
| Area of Location | Pune | Bangalore | Bangalore |
| Average Initial Salary | INR 6-10 lacs (approx.) | INR 2-5 lacs (approx.) | INR 6-7 lacs (approx.) |
This comparison would help the students testify the various aspects of each college and then decide accordingly.
MBA Communications Management vs MBA Operations Management
A course comparison has been given below two different fields available in MBA programs. These are often the most chosen courses so a comparison will help the students decide their area of interest wisely.
| Comparison Parameters | MBA Communications Management | MBA in Operations Management |
|---|---|---|
| Overview | MBA Communications Management is a postgraduate degree of 2 years that comprises 4 semesters in all. Communications management is a very fast-growing field in the present world and comprises systematic planning, implementing, monitoring, and revision of the channels of communication within an organisation and other organisations too. | MBA Operations Management is a master’s program of 2 years that deals with the management of operations of a particular organization. The basic focus of the subject is concerned with the planning, organizing and supervising of the aspects of productions and management. |
| Average Course Fee | INR 30,000 - 8 lacs (approx.). | INR 4-17 lacs (approx.) |
| Job Positions | Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more. | Area Operations Manager, Plant Manager, Process Manager, Operations Manager, General Operations Manager, etc. |
| Top Recruiters | Publishing companies, films, TVs, journalism, educational institutions, etc. | JP Morgan Chase, Accenture, Adecco, L&T, Novartis, and much more. |
| Average Salary | INR 2-10 lacs (approx.). | INR 3-12 lacs (approx.) |
The above comparison has been done among two different subjects available in the field of MBA. These are the most desired and chosen courses among the students in recent times. This comparison will allow the students to make a wise choice as to which subject would benefit them and meet their requirements.
What are the Job Prospects and Career Aspects of MBA Communications Management?
MBA Communication Management is an emerging developing field as with this increases the demand for the professionals of this field.
- They can choose to be a Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more.
- They may find employment in areas like publishing companies, films, TVs, journalism, educational institutions, etc.
- The top recruiting companies include Amazon, Google, Infosys, ICICI, etc.
The average initial salary of these professionals ranges between INR 2-10 lacs.
| Job Profile | Job Description | Average Salary |
|---|---|---|
| Communication Executive | Their area of work involves drafting and sending press releases which comprise the important updates about their clients that must be printed and broadcasted in media outlets. They even indulge in handling incoming requests for information from media outlets. | INR 6,00,000 (approx.) |
| Lecturer | The work of Business Lecturers involves teaching specified courses and also participating in the governance of the department in which they have been hired. They can even work towards encouraging and advising the students along with which they can participate and play an active role in faculty and administrative meetings. | INR 3,00,000 (approx.) |
| Assistant Manager | Their area of work involves helping the store and corporate management in ensuring that retail outlet functions take place in an active manner. Their work mainly includes Personnel Scheduling, Employee Organisation, Maximization, Customer Service Improvement, etc. | INR 5,00,000 (approx.) |
| Communication Manager | They are given the work of ensuring that the employees are alert and aware about the changes and projects within the company or the organization. Their work also involves disseminating executive messages, preparing presentations and internal memos, etc. | INR 6,00,000 (approx.) |
| Marketing Manager | The work of Marketing Managers includes supervising and directing the workflow of marketing and advertising public relations specialists by providing them with job tasks. They even work towards allocating the company resources so as to maximize collaboration, efficiency, and creativity in the organisation. | INR 6,00,000 (approx.) |
MBA Communication Management Jobs and Salary
What is the Future Scope of MBA Communications Management?
MBA Communication Management graduates play a very crucial role in the organisation. They often work as a communication manager as these communications managers correspond with employees and external stakeholders to keep them abreast of company various developments.
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MBA Communication graduates can help in the global communications of the organisation as they work as a bridge of communication.
- Interested students can go for higher/research studies such as M.Phil and PhD Management or PhD Communications.
- They create strategies to increase employee awareness and to promote the productivity of the organization.
- MBA Communication Management can work with any media house or any specialized field like news, movies, theatre, etc as every organization requires a professional who can work as a bridge of communication within the organization.
MBA Communication Management FAQs
Ques. What is the main focus of the subject?
Ques. What is MBA Communications Management?
Ques. Is MBA in Communication Management an expensive course?
Ques. What is the eligibility criteria for MBA Communications Management?
Ques. What are the employment opportunities after the course?
Ques. What is the average course fee for MBA Communications Management?
Ques. Which are the entrance exams conducted for admission to the course?
Ques. What is the average initial salary for the graduates of the course?
Ques. Where can the professionals find worthy employment?
Ques. How is the course beneficial to the students?
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