Master of Commerce (M.Com) in Marketing is a full-time 2-year post-graduation course which is generally researched based and focuses on various aspects of marketing such as consumer behaviour, functional areas of Marketing, Marketing Research, marketing management, etc.
M.Com mainly focuses on improving the theoretical knowledge of the student in commerce, compared to MBA, which focuses on developing students to take up key managerial jobs in business organisations.
See More: Commerce Courses
You need a Bachelor's degree in Commerce with Maths, Economics or Accounts, in order to be deemed eligible for this course.
The admission process varies according to the policy of the respective college but generally, admissions to this course are based on either the marks obtained by the students in the graduation degree or based on the scores of the student in an entrance exam.
See More: Top Colleges for M.Com Marketing in India
Table of Content
2.1 Why Study?
3.2 Entrance Exams
- M.Com Marketing: Top Colleges
- M.Com Marketing: Distance Education
- M.Com Marketing: Course Syllabus
- M.Com Marketing: Course Comparison
- M.Com Marketing: Job Profile
8.1 Future Scope
M.Com Marketing: Course Highlights
| Course Level | Post-Graduate |
| Full-Form | Master of Commerce |
| Duration | 2 years |
| Examination type | Semester |
| Eligibility | Bachelor's degree in Commerce with Maths, Economics or Accounts |
| Admission Process | Entrance Exam / Merit-based |
| Course Fee | INR 3,720 to 1,29,000 |
| Average Salary | INR 4.5 to 8 Lakhs per annum |
| Top Recruiting Companies | Google, Facebook, ITC, Hindustan Unilever, BhartiAirtel, etc. |
| Job Positions | Marketing Operations Specialist, Assistant Manager, Communications Manager, Public Relations Manager, Lecturer, Teacher, Management Associate, Business Manager. |
M.Com Marketing: What Is It About?
M.Com marketing is a course which focuses on various theoretical and practical aspects of marketing such as
- Consumer behaviour
- Functional areas of Marketing
- Marketing Research
- Marketing management
- Ethics in marketing
- Advertising
- Quality management
The course content emphasizes the study and application, rather than mere marketing. It also focuses on methods and planning for marketing. The course also helps students develop critical thinking skills, by providing them with a lot of examples and case studies.
Why Study M.Com Marketing?
M.Com offers to its students:
- Skills in various things like research, analysis and evaluation of a particular subject.
- Help in becoming successful marketing managers.
- Experience in implementing and developing various marketing programs and strategies
- Skills in market research and monitoring.
- Advanced lessons in marketing management.
The future prospects of an M.Com student are also very good. M.Com is a well-respected degree and has great value. It will help the students in getting jobs in both the public and private sectors. Most of the career opportunities for M.Com arise in areas related to accounting and finance, which require in-depth knowledge of core subjects.
M.Com is also a good course for people who are trying to crack public sector recruitment exams and for those who want to take up teaching as their career after Post-Graduation.
Some common recruitment sectors for M.Com graduates are the Banking sector, Accounting firms, B.Com colleges, etc.
M.Com Marketing: Admission Process
Admissions for M.Com Marketing depends upon the admission policy of the college. it is either based on the marks obtained on the graduation level or on an entrance exam conducted by the university.
However, if you are looking to apply, these are the basic steps you should do:
- Find the application form from the official university website.
- Fill in the necessary details.
- Pay the application fee and submit.
- Wait for the official notification regarding the interview process or examination (if any).
- Wait for the rank list prepared by the college.
M.Com Marketing: Eligibility Criteria
Students are considered eligible to apply for M.Com Marketing if they have:
- Minimum 50% aggregate marks in B.Com or B.Com (honours) from a recognised university.
- Students who have Economics (H), BBA, BFIA and BBE can also apply in some universities, if they have obtained a minimum of 60% aggregate marks.
- Students belonging to SC/ST are entitled to a relaxation of 5% in marks.
M.Com Marketing: Entrance Exams
The list of Entrance exams conducted for admissions in M.Com are:
| Examination Name | Registration Date | Exam Date |
|---|---|---|
| CUET PG | Mid March 2023 - 3rd week of March 2023 | June 1 – 10, 2023 |
| DUET PG | Mid March 2023 – 3rd week of March 2023 | June 1 – 10, 2023 |
How to Prepare for Entrance Exam?
It is not new information that entrance exams are a big deal in India. If you are a student preparing for an entrance exam, chances are that you are under tremendous pressure from your family or friends. But contrary to the general opinion, cracking an entrance exam is not rocket science.
Here are some basic tips to ace your exam:
- Go through the syllabus: No matter what entrance exam you are giving, reading the syllabus of that exam is one of the first things you should do. It gives you a basic idea about what to study and what not to study. This prevents you from wasting your time studying topics that are not important.
- Make a Study Plan: A study plan is simply a schedule for studying so that you study systematically and prevent chaos while studying which in turn is counter-productive. This method will help you save a lot of time.
- Improve your speed: There is limited time in an exam. So you need to utilize the time you have to its maximum extent. You have to practise a lot by taking several mock tests. This will help you to improve your speed so that you can score more.
- Revise: Next important step is revising the chapters you have finished studying. This will obviously help you to not forget things at the last minute
- Attempt Easy Questions First: In an exam, always attempt easy questions first. This will give you enough confidence to write even the ones which you don’t know that much.
The key to getting admission in a good college is to:
- Score good grades in school.
- Determine what you want to study based on what you like. For example, if you like crunching numbers, M.Com is a good choice but if you like a more socially interactive career, then MBA might be a better choice.
- Prepare for the entrance exam. Do as many mock tests as you can.
- Be confident in the personal interview and do not shy away from voicing your thoughts and opinions.
M.Com Marketing: Top Colleges
| Name | Average Fees |
|---|---|
| Veer Narmad South Gujarat University, Surat | INR 50,000 |
| St. Xavier’s College, Kolkata | INR 1,25,000 |
| Chhattisgarh University, Raipur | INR 7,520 |
| Tamil University: Directorate of Distance Education, Tamil Nadu | INR 3,720 |
| Oriental College of Management Studies, Kerala | INR 200,000 |
| Sri Shikshavatan College, Kolkata | INR 63,000 |
| Avinashalingam University, Faculty of Business Administration, Coimbatore | INR 1,29,000 |
M.Com Marketing: Distance Education
Distance Education is becoming more and more popular day by day as it is more convenient for candidates who are working and those who cannot opt for regular courses due to financial constraints or any other reason.
Distance Education on M.Com is offered by:
- Calicut University: Calicut University offers a distance education degree in M.Com Marketing. The course’s duration is 2 years. The fee is INR 2500. Study materials for M.Com marketing are available on the official University website.
- Amity University: Amity University provides an online course for M.Com. The duration of the course is 2 years.
- AcharyaNagarjuna University - Centre for Distance Education (ANU): ANU, which is situated in Visakhapatnam provides distance education in M.Com. The annual fees of the course are INR 5500.
- Sri Venkateswara University (SVU): SVU is located in Tirupati. Its annual fee is INR 2750.
- Lovely Professional University, Distance Education: This university is located in Phagwara, Punjab. Its fee is INR 14800.
- IGNOU: IGNOU is located in New Delhi and is one of the most reputed colleges for distance education in India. The fee for this programme is INR 5500.
M.Com Marketing: Course Syllabus
| Sr. No. | Subjects of Study |
|---|---|
| Sem. I | |
| 1 | General Marketing |
| 2 | Service Marketing |
| 3 | International Marketing |
| Sem. II | |
| 1 | General Marketing |
| 2 | Service Marketing |
| 3 | International Marketing |
| Sem. III | |
| 1 | Consumer Behaviour |
| 2 | Retail Management |
| 3 | Marketing Channels |
| Sem. IV | |
| 1 | Consumer Behaviour |
| 2 | Retail Management |
| 3 | Marketing Channels |
M.Com Marketing: Course Comparison
The course comparison between M.Com and MBA is given below:
MCom Marketing vs MBA Marketing
| Parameters | M.Com Marketing | MBA Marketing |
|---|---|---|
| Duration | 2 years | 2 years |
| Cost | M.Com is the most affordable course you can complete in around 1.5 lakhs. | MBA is an expensive course. Depending upon the college, you may have to pay around 10 to 12 lakh rupees. |
| Recognition | Well recognised in India but not much recognition abroad | Recognised well both in India and abroad. |
| Focus | Focuses on improving the theoretical knowledge of the student in commerce. | Focuses on developing students to take up key managerial jobs in business organisations. |
| Suitability | Best suited for people who love crunching numbers. | Best suited for people who love to travel and socialise. |
| Core Recruiting Areas | Marketing, Advertising, Analytics, Business Administration, Private Organizations, Specialized Sectors | Financial Research, Stock Market, Taxation, Banking & Insurance, Government Jobs |
| Top Recruiters | Google, Facebook, ITC, Hindustan Unilever, BhartiAirtel, etc. | Amazon, Apple, Citigroup, Facebook, Goldman Sachs. |
M.Com Marketing: Job Profile
M.Com graduates are hired in the following areas:
- Marketing
- Advertising
- Analytics
- Business Administration
- Private Organizations
- Specialized Sectors
Top recruiters of the course graduates include Google, Facebook, ITC, Hindustan Unilever, BhartiAirtel, etc.
Given below are the Job profiles in a tabular format.
| Job Profile | Description | Average Salary |
|---|---|---|
| Public Relations Manager | Public Relations Manager is responsible for maintaining the company’s image, its media strategy, and ensuring enough and effective media coverage. | INR 700000 |
| Management Associate | A management associate is responsible for assisting management operations, supporting clerical tasks, etc. | INR 450000 |
| Marketing Operations Specialist | Work closely with the senior Marketing operations manager to support database maintenance. | INR 8,00,000 |
| Communications Manager | Responsible for overseeing all the communication that happens in an organisation both internal and external. | INR 6,00,000 |
| Business Manager | Supervise and lead the organisation’s employees and operations. | INR 5,50,000 |
M.Com Marketing: Future Scope
After M.Com, you will get a great knowledge of commerce. So you can opt for a lot of courses such as:
- Chartered Accountant(CA)
- Certified Corporate Accounting(CCA)
- Certified Corporate Professional(CCP)
- Banking, Financial Services and Insurance (BFSI) is also a good career option as banking sectors are consuming more and more jobs in the years.
- You can also give the Certified Public Accountant Exam (US CPA), which is one of the world’s leading licensing examinations. And has good scope in the US.
M.Com Marketing: FAQs
Ques: Which specialization is better for an M.Com degree, financial analysis or marketing management?
Ques: What are the career opportunities after M.Com?
Ques: What salary can I expect after the completion of my M.Com degree?
Ques: Can I pursue a career in HR with an M.Com degree?
Ques: Is there any value for an M.Com degree done through distance education?
Ques: Which is better, a distance M.Com or a distance MBA degree?
Ques: Which is the best distance M.Com university?
Ques: Can I become a CA after doing an M.Com?
Ques: What other courses can I pursue along with M.Com?
Ques: What is the best course after M.com?
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