PGD Digital Marketing: Online, Syllabus, Top Colleges 2023

Q: Documents that are needed at the time of admission?

Documents are Graduation Certificate - attested copy10+2 Certificate - attested copyAdhar Card - attested copyBirth CertificateDomicile Certificate - attested copyPassport size photographsTransfer Certificate and,Character Certificate

Sounak Banerjee

Associate Content Manager

PGD or Post Graduate Diploma in Digital Marketing is a 1 year postgraduate level course, providing students with a versatile knowledge of content strategy, Search Engine Optimisation, Search Engine Marketing and Email Marketing. Students looking for admission must have cleared a Bachelor's Degree in applicable discipline or its equivalent from a recognised university or college. Admission to this course is selective and is done by both merit and entrance tests. However, some institutions might take an interview before giving admission.

PGD in Digital Marketing Course syllabus includes classroom studies, computer lab work, Introduction to digital marketing, Creation and Planning of Website, Digital Media Planning and buying, Art of Pitching, Client – Oriented Strategy and so on. Some of the top PGD in Digital Marketing colleges are Birla Institute of Management Technology, Loyola Institute of Business Administration, Universal Business School. The average annual fee for this certified program is INR 40,000 to 4,50,000. Indian Institute of Digital Education (IIDE) is one of the top Digital Marketing Institutes in Mumbai.

The job options for PGD in Digital Marketing are SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive. The average salary for PG Diploma in Digital Marketing ranges from INR 2.5 lac per annum to INR 5 lac per annum depending upon company. After completion of PG Diploma in Digital Marketing course, one can get jobs in top companies like Twitter, Facebook, Amazon, Accenture, Wipro and WebFX, Max Audience and Gozoop, etc.

PGD Digital Marketing: Course Highlights

Course Level	Post graduate
Full Form	Executive Post Graduate Diploma in Management Marketing
Duration	2 years
Examination Type	Semester and Annual
Eligibility Criteria	Graduate with at least 50% marks or equivalent in any recognised Institute
Admission Process	Merit or Entrance
Average Course Fee	INR 5,000 - 10 Lacs
Top Institutes	Indian Institute of Digital Education (IIDE), AIMA, NIIT
Top Colleges	Birla Institute of Management Technology, Universal Business School, etc
Subjects	Content creation, Introduction to digital marketing, Email Marketing, SEO, Web Remarketing.
Top Recruiting Companies	Twitter, Facebook, Amazon, Accenture, Wipro and WebFX, Max Audience and Gozoop
Top Job Position	SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive.

Eligibility

What is the PGD Digital Marketing Eligibility Criteria?

The eligibility criteria is that the candidate should have passed its Bachelor’s Degree with distinction in any discipline from a UGC recognised university or college.
Candidates must have scored 60% marks in Bachelor's Degree in the same field.
Candidate 10+2 level marks should ne be less than 55% marks in aggregate from a recognised school.

Top Institutes

Top PGD Digital Marketing Institutes

Institute	Fees
Indian Institute of Digital Education (IIDE), Mumbai	INR 4,67,000
NIIT	--
AIMA New Delhi	INR 60,000 – INR 70,000

Admission Process

What is the PGD Digital Marketing Admission Process?

Admission Process of PGD in Digital Marketing depends on college to college. Some colleges conduct entrance tests for admission and on the basis of entrance test score selection is done, whereas some colleges offer admission on merit basis along with a personal interview.

The following are some of the most popular entrance exams that are being conducted by the colleges for admission to the course:

CAT
MAT
XAT
ATMA

Entrance Exams

What are the top PGD Digital Marketing Entrance Exams?

Some of the important entrance exams conducted by esteemed universities and colleges are listed below.

Exam Name	Exam Date	Exam Mode
CAT	Check here	Online
MAT	Check here	Online and offline
XAT	Check here	Online
ATMA	Check here	Online

PGD Digital Marketing: Entrance Exam Preparation Tips

For better preparation students can refer to the following points –

Prepare a schedule for each subject mentioned in the syllabus. Stick to that schedule and give each subject equal time.
Make sure your basics are clear so while studying advanced chapters you do not face any difficulty. A strong comprehension of basics shall be convenient.
Practice as much as you can because the entrance test is all about practice. Do previous year question papers and attempt mock tests at 2 in a day.
Toppers suggest 10+2 level NCERT and graduation level reference books and other publications books.
Candidates should thoroughly revise these books before going for papers.

Why Study?

Why Study PGD Digital Marketing?

Here are few points why you should pursue PGD in digital marketing:

High – end Salary Packages – Digital Marketing is a rising domain and there is acute scarcity of ample digital marketing talent, organisations are ready to provide high compensation to worthy candidates. The annual average salary of a successfully postgraduate digital marketer ranges from INR 1.5 lakhs to 3 lakhs and candidates with experience, it can range up to INR 15 LPA to 22 LPA.

Enjoy Flexibility – Most digital marketing candidates enjoy flexible working hours. As the whole domain goes around the internet and internet based marketing methods, so physical location barely matters. A digital marketer can brainstorm and perform their work from anywhere.

Enhance your creativity skills – Digital Marketing is a rising sector which means it is still developing. When you register in a postgraduate digital marketing program you are trained to learn all relevant skills and techniques and by the time you successfully postgraduate your diploma you have the necessary knowledge and hand on experience to amplify marketing strategies.

Wide Range of Career Options – The best aspect of pursuing a digital marketer course is that it is not confined to one single field. Companies in every sector of the industry are ready to hire a candidate with a degree of Digital Marketing for expanding their business. So, with a Digital Marketing Certificate in your hand, you can find a job in any sector.

PGD Digital Marketing: Course Advantages

Post Graduate Diploma in Digital Marketing taught us how to amalgamate new plans and stratagem with customary marketing tools and implementations aimed at seizing new customers, gaining customers' trust, offering high – level customer services, coming up with new ideas, manufacturing new products and performing market research.
The diploma program unites key logical and customer windows – shop behaviour into your digital marketing endeavour.
The Diploma program is not concentrated on technical skills, the program instigates candidates, to the key automation that Digital Marketers utilize to gain business objectives.

Course Comparision

PGD Digital Marketing: Course Comparison

Here is the comparison between PGD Digital Marketing and PGD Computer Application:

Check: Top PGD Computer Application Colleges in India

Basis	PG Diploma in Digital Marketing	PG Diploma in Computer Application
Objective	The objective of the program is to provide students with a versatile handful knowledge of content strategy, Search Engine Optimisation, Search Engine Marketing and Email Marketing.	The objective of the course is to go around the up-skilled modern aspect of computers. Beginning from programming, HTML and business operation.
Duration	1 year	1 year
Subjects Taught	Creation and Planning of Website, Digital Media Planning and buying, Art of Pitching, Client – Oriented Strategy.	Web Programming, HTML, Java, Data Structure, Operating System and Algorithms.
Eligibility	10+2+3	10+2+3
Admission Criteria	Merit based or entrance exam	Merit based or entrance exam.
Annual Average Fee	INR 40,000 to 150,000.	INR 30,000 to 200,000
Salary	INR 1.5LPA to 15 LPA	INR 3 LPA to 7 LPA
Job Positions	SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive.	Computer Program Analyst, Java Developer, Project Manager, IT Consultant and Interface Engineer.
Top Colleges	Taxila Business School, IPS Business College, Woxsen University, All india Management Association, New Delhi.	Jaipur National University, DAV College, Patna Women’s College, University of Science. and Technology.

Top Colleges

PGD Digital Marketing: Top Colleges

Many colleges are offering this course in India. Some of the top colleges offering this course are listed below –

Name of the College	Average fees (INR)
Birla Institute of Management Technology	3 lakhs
N.L. Dalmia Institute of Management Studies and Research	1.20 lakhs
Universal Business School	80,000
International Management Institute	2.28 lakhs
Aditya Institute of Management Studies and Research	1.90 lakhs

Check: Top Digital Marketing Colleges in India

PGD Digital Marketing: College Comparison

College Comparison between Loyola Institute of Business Administration and Alliance University is given below:

Basis	Loyola Institute of Business Administration	Alliance University
Established	1979	2010
Ranking 2020	NIRF 50	NIRF 39
Location	Chennai	Bangalore
Average Annual Fee	INR 95,500	INR 150,000
Average Annual Placement Packages	INR 700,000	INR 12,00,000
Top Companies Visited	IBM, Cognizant, Mindtree, Cerberus, Freshwork, Dell, Inatech.	Amazon, Oracle, Paytm, Salesforce, Makemytrip, Byju’s.

PGD Digital Marketing: Top Colleges Admission Tips

Here are some steps through which you can easily get admission in good college

Score the best possible marks in 10+2 level because marks are extremely important.
Involve yourself in extracurricular and co - curricular activities . Develop a leader in yourself. Evolve your interest in one or more areas.
In order to avoid stress, start searching for good colleges early. Make a folder and put all necessary information in that.
Prepare for the entrance test by 12th class NCERT and reference books.

Syllabus

PGD Digital Marketing: Syllabus

Semester I	Semester II
Introduction to Digital Marketing	Digital Media Planning and Buying
Website Planning & Creation	Web Remarketing
Search Engine Optimisation	Email Marketing
Search Engine Marketing	Design Essential
Social Media Marketing	E- Commerce Management
Content Strategy	Adsense, Blogging
Web Analytics	Art of Pitching

PGD Digital Marketing: Recommended Books

Books	Author
Hacking Growth	Morgan Brown & Sean Ellis
New Rules of Marketing and PR	David Meerman Scott
The Art of SEO	Eric Enge, Stephen Spencer
Content Marketing	Joe Pulizzi
Digital Marketing: Strategy, Implementation & Practice	Dave Chaffey & Fiona Ellis Chadwick
The Big Data – Driven business	Russell Glass & Sean Callahan
E – Commerce for Small Business	Jakob Summers

Job Prospects

PGD Digital Marketing: Job Prospects

The candidates, after their successful completion of the course, would have plenty of career opportunities in the fields of marketing and advertising such as Marketing Executive, Brand Manager, Market Research Analyst, Marketing Communications Manager, Advertising Manager, etc. They could explore career opportunities across the public and the private sector as well.

Top Job Profile and Average Salary are given below:

Job Profile	Average Annual Salary
Content Creator	INR 3,00,000 to INR 5,00,000
Digital Marketing Specialist	INR 300,000 to INR 400,0000
SEO Analyst	INR 200,000 to INR 660,000
Lecturer / Professor	INR 150,000 to 400,0000
ORM Executive	INR 260,000 to INR 357,000
Paid Media Executive	INR 500,000 to INR 750,000
Copywriter	INR 270,000 to INR 800,000

Future Scope

Future scope after PGD Digital Marketing

After completing the Executive PGD Management (Marketing) course Post Graduation can continue doing their further study and go for a PhD. It will enhance their language skills and provide more knowledge. Post Graduates can work in the government sector as well as the private sector.

MBA Marketing: It is basically a postgraduate program having a 1-3 year duration. The course is pursued by working professionals who want to have a quick growth in a career and extend their area of expertise. Check: Top MBA marketing Colleges in India
PhD: If a student wants to continue in the same field of education, the second program of choice is a PhD. It is a three to five year duration course and the eligibility criteria include having a Executive Post Graduate Diploma Degree in related disciplines.

See Also: Top PhD Colleges in India

FAQs

PGD Digital Marketing: FAQs

Ques. Documents that are needed at the time of admission?

Ans. Documents are –

Graduation Certificate - attested copy
10+2 Certificate - attested copy
Adhar Card - attested copy
Birth Certificate
Domicile Certificate - attested copy
Passport size photographs
Transfer Certificate and,
Character Certificate

Ques. Can I apply for a PG Diploma in Digital Marketing after b.sc?

Ans. Yes, you can apply for a PG Diploma in Digital Marketing after BSc.

Ques. Can I apply for BTech after PG Diploma in Digital Marketing?

Ans. Yes, you can apply for B.Tech/BE after PG Diploma in Digital Marketing.

Ques. Can I apply for distance education for a PG Diploma in Digital Marketing course?

Ans. Yes you can apply for distance education for PG Diploma in Digital Marketing course.

Ques. How many semesters are there in a PG Diploma course?

Ans. There are four semesters in PG Diploma course.

Ques. Can I apply for a PG Diploma in Digital Marketing without an entrance exam?

Ans. Yes, you can apply for a PG Diploma in Digital Marketing without an entrance exam. Some colleges take admission on merit basis of the last qualifying exam.