IIEDM- Institute of Digital Marketing & E-commerce

Pay-per-click (PPC) is a paid form of internet advertising technique used to generate traffic for websites. In PPC the advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay per Click campaigns on prominent search engines gives immediate results and reflects on the ROI sooner than the other digital marketing techniques. In this course you will learn how to successfully administer Google Ad words campaigns in order to get maximum results.

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