Tulsi Academy

DYPU: Certificate Programme in Digital Marketing

The use of digital channels to promote goods and services and contact consumers is referred to as "digital marketing." Websites, mobile devices, social media, search engines, and other channels with similar functions are used in this kind of marketing. With the introduction of the internet in the 1990s, digital marketing gained popularity.

Digital marketing is frequently seen as a novel way for businesses to interact with customers and comprehend their behavior. It has some of the same ideas as conventional marketing. Traditional and digital marketing methods are frequently combined by businesses.

Specializations-

• Search Engine Optimization
• Integrated Marketing Communication
• Social Media Marketing
• Emerging trends in IT