Emeritus - Course & Fees

Programme Overview

The marketing world has undergone a huge transformation. The prevalence of new technologies and the increasingly digital savvy consumer have altered how marketers acquire, engage, and keep customers. How do modern customers get information, make decisions, and want to be engaged? How can modern marketers continue to win consumers and grow in a digital world?

• IIM Indore’s Executive Programme in Digital Marketing will enable participants to:
• Reimagine marketing in the digital age to create change and sustain growth.
• Understand the impact of the Internet on consumer expectation and behavior.
• Develop a digital marketing strategy using models and processes.
• Leverage new technologies to target customers, personalise content, measure performance, and constantly improve performance.

Who is this Programme for?

The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.

• Graduates who want to increase their industry-readiness
• Early professionals aspiring to shift to digital marketing roles
• Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact
• Senior managers and leaders keen on reimagining growth by learning about the modern digital customer
• Consultants and entrepreneurs who want to reach new customers