Bachelor of Business Administration [B.B.A] [Retail Management] From Universiti Tunku Abdul Rahman (UTAR)

As Malaysia continues to grow , the retail industry is set for growth. The management of a shopping mall, from its identity to tenant mix and subsequently to the management of overall shopping mall and tenant relationships, requires special skills and knowledge. Brands to survive and remain competitive in the retail industry, in addition to their marketing and promotional strategies, requires special attention to their display and mechandising decisions.

Students will be trained in fundamental areas and eventually progressed to specialised areas concerning retailing. These areas include mechandising , logistics and supply chain management, and customer relationship management.?