A well-known name in the Education Industry for his strategic approach and vision, Mr Pankoj Roy is presently serving as Executive Director at Ebenezer Group of Institutions, Bangalore. Starting his career with a Koran Education Consultancy start-up as a Business Development Manager in 2009, Mr Roy had held prominent seats as Operational Manager, Assistant Admissions Manager, Executive member and Committee member for many national and international institutions in India. Apart from this, he is a motivational speaker, creative advisor, customer and marketing strategist also.

Ebenezer Group of Institutions

What are the key factors that keep you connected with the education sector? 

“Dynamic and continuously evolving nature of education sector”

The educational sector is ever-evolving and with evolution comes learning. Teaching and learning patterns have evolved to a great extent with increasing technology and demands. To meet the requirements, the educational sector is adapting to practical ways of teaching and imparting skill-based knowledge that prepares students to step into the competitive world. This dynamic nature of the education sector never fails to surprise me and it keeps me motivated to serve and do better. 

How do you strategize about the key plans for the marketing of your institute? 

“Strategized digital marketing and personalized approaches”

In the current scenario, our plans are directed towards the digitization of communication and online marketing strategies. We’re working on building a digital-friendly brand that caters to people’s needs and is customer oriented. The way we reach out to our audience is personalized. We pay individual attention to our prospects and students. Apart from these, we spread awareness about the unique opportunities and facilities available at Ebenezer through the means of digital online platforms like website portals, social media campaigning, and word of mouth from the people we serve.

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How would you describe your leadership style?

“Defining strategies and communicating effectively”

I would describe my leadership style as strategic leadership. I believe in expressing my strategic vision for this institution and motivating others to work towards achieving that goal. One must direct their efforts towards a particular direction to attain the best results. I envision that perfect route that leads to success and then try to communicate it effectively. Without a strategy, efforts are likely to go in vain. 

How does the curriculum of Ebenezer College ensure the best practice of industry?

“Add-on programs and thorough practical learning”

Today, the industry and work-environment demand a lot more from students; more than academic grades and curriculum-based knowledge. Ebenezer has a disciplined curriculum that is structured to prepare students to compete not just on a national level but on a global platform. Our curriculum is a combination of theoretical and practical knowledge preparing students to face the complexities of the real world marketplace. The degree courses offered by Ebenezer are adorned with Add-on programs to help students master their areas of interest. These add-on programs provide immense value to the student’s resume and upgrade their skills and teach the students real-world contents of the field. 

What do you think your roles and responsibilities towards the students are? 

“Mentoring and guiding for serving the community as a whole”

As an institution, we strive to train students to serve society, not just themselves. The teaching staff at

Ebenezer constantly teaches students the importance of being leaders and torchbearers, to work for the betterment of others around us. We raise students to believe that a rewarding career is not the one that pays well but that which gives you the satisfaction of serving and helping others. Our responsibility is not just towards the betterment of the educational sector but society at large. At Ebenezer, students are trained to grow emotionally, physically, and spiritually while outperforming in the area of academics too. Our efforts are directed towards a holistic development to create strong leaders of the future.

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What do you see as Ebenezer Group of Institutions’ greatest strengths? 

“Expertise in teaching and global stage opportunities”

Our strength lies in our strong group of experienced professionals who are passionate about imparting knowledge and training young minds. Also, our institution has been affiliated with reputed Universities and mentored by efficient leaders in various disciplines of education. Besides, providing world-class exposure through courses and programs offered, we also establish opportunities for our students to visit and stay in an International country, experiencing the cultures of the global world. We do not compromise on providing our students with the best quality education and for that Ebenezer’s infrastructure is well-designed to fit advanced technology that meets real-world settings. 

Any suggestions you would like to give to the current youth? 

“Take challenges and conquer for success in life”

I would like to suggest the youth keep the fire burning inside of them to rise up beyond challenges and stand tall among every competition in life. The youth has the power to change tomorrow, or rather write the future. Remain energetic and practice adaptability without giving up. Remember that life is not a straight route, so zoom out and try to see the big picture, then strategize and conquer!