Top 7 Types of Digital Marketing and How to Use Them?

There are various types of Digital Marketing strategies nowadays. Digital Marketing is one of the most important aspects of the 21st century. With the ever-growing digitalization in the world and everything is a click away, Digital Marketing tools are used to achieve meaningful results in business. 

Digital Marketing is a broad field and covers a lot of different aspects and strategies. Various tools are used to reach the correct audience and market your business. Marketers use different types of digital marketing to increase their audience, reach the correct users, and create the best Digital Marketing strategy. 

The following article highlights 7 of the most used and popular Types of Digital Marketing including Content Marketing, SEO, SMM, Pay Per Click Advertising, Email Marketing, Affiliate Marketing, and Mobile Marketing. Also Check: 8 Best Digital Marketing Tools in 2022

Content Marketing

Content is called the “present and future” of marketing. Content Marketing is one of the widely used types of Digital Marketing techniques. Content Marketing is used to give valuable information to users through blogs, posts, videos, etc. It helps to reach the users directly through valuable information. The biggest advantage of Content Marketing is that it is free of cost and helps to market your business and product by educating, entertaining, and inspiring your users about it. Content Marketing is central to different types of Digital Marketing such as SEO, SMM, Email marketing, etc. There is nothing that drives the world of Digital Marketing more than content. 

Search Engine Optimization (SEO)

Search Engine Optimization or SEO is a type of Digital marketing that helps you stand out and rank high on the Search Engine Results Page (SERP). SEO techniques are used to rank on search engines and have a wide reach of audience. SEO is an indispensable type of Digital Marketing tool that cannot be ignored. Search queries are the primary source of gaining digital traffic and access to online content. SEO is an efficient type of Digital marketing that is also helpful in increasing your brand awareness and visibility. It is a cost-effective Digital Marketing technique as it helps to track the results and aims at reaching the users who are actively “searching” or looking for your product, service, brand, etc.

Check: SEO Courses on Udemy

Social Media Marketing (SMM)

With more than 2.3 billion people using social media, Social Media Marketing (SMM) has seen a significant increase and emerged as a new type of Digital Marketing. Social Media Marketing is used by several businesses, and content creators for different purposes. Social Media Marketing helps with customer generation, getting leads, making a social media presence, customer retention, and competitive analysis. Social Media Marketing is beneficial and cost-effective in comparison to traditional marketing ways as it works with SEO and can help push the results and gain a better attraction as it has a high conversion rate and it can multiply quickly in terms of likes, comments, and shares. 

Check: SMM Courses on Udemy

Pay Per Click (PPC) Advertising

Pay Per Click (PPC) Advertising is a type of Digital Marketing that helps in addition of users to visit your website organically by clicking on an advertisement. Search Engine Advertising is one of the most used methods of PPC as it allows a brand to pay for advertisement placement in a sponsored link. It is beneficial for both visibility and profitability. If optimized well, PPC is a cost-effective type of Digital Marketing and helps in targeting traffic to your website.

Email Marketing 

Email Marketing is one of the most valuable types of Digital Marketing. Despite several new types of Digital Marketing that have emerged over the years, Email Marketing is still a valuable marketing tool. It has a high return on investment and aims at reaching specific users in one go. According to LyfeMarketing, Email Marketing has a 122% of ROI. As per Sendinblue, “Email marketing is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $42 for every $1 spent”. Email Marketing is an independent type of Digital Marketing that builds a community around your brand. It also helps with getting acquainted with your customers' needs, lead acceleration, engagement, website traffic, and brand awareness.

Affiliate Marketing 

Affiliate or Influencer Marketing is a type of Digital Marketing where someone promotes your website, business, products, or services in a collaborative manner to drive a sale or create an impression. Affiliate Marketing can be done through microsites, sponsored links, email lists, and video marketing. It is a performance-based, cost-effective, convenient, and flexible type of Digital Marketing. 

Mobile Marketing

More than 7 Billion people in the world use a smartphone, accounting for approximately 91% of the world population. Mobile Marketing is one of the most convenient and widely used types of Digital Marketing especially due to such a wide range. Mobile Marketing is a type of Digital Marketing that promotes services, businesses, and products using smartphones and tablets using modern technologies such as locations, search queries, and more. Mobile advertising is a famous way to increase sales and promote your brand. It is much easier to access and measure the success and performance of mobile marketing campaigns. It is highly cost-effective and customers can be reached in real-time through calls and text messages.

The above-mentioned are some of the most beneficial Types of Digital Marketing. A business can use a combination of multiple Digital Marketing strategies to benefit itself. Depending upon the type of business and the brand image you require, different types of Digital Marketing techniques help reach a greater audience. It helps you with competitor analysis and staying ahead of them.