How is the brand image of an MBA from IIT Kanpur in the industry?

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Admin Posted On - Jun 26, 2024

Both IIT Kanpur and IIT Roorkee are premier academic institutions in India. Pursuing an MBA from either carries a positive brand image in the industry. Both institutions are well-recognized for their well-structured academic program, highly qualified and experienced faculty members, and excellent research facilities. However, the choice depends on you and your personal preference.

  • IIT Roorkee is known to provide high-quality education that focuses on practical learning, a strong foundation in management principles, and problem-solving skills.
  • IIT Roorkee holds a great track record for placement for an MBA.
  • The average package for MBA placement is INR 18.3 LPA and the highest package is 27.5 LPA.
  • Top companies recruiting are American Express, Google, Microsoft, Reliance Industries and more.
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Neha Ghosh Posted On - Apr 20, 2023
Studied at Indian Institute of Technology, Kanpur (2020)

The brand image of an MBA from both IIT Roorkee and IIT Kanpur is generally considered to be very strong. These institutions are highly respected in the academic and business communities, and graduates from their MBA programs are often sought after by top employers. They are both well-regarded for their MBA programs. 

One of my cousins completed his MBA from IIT Kanpur and has been working at Amazon for the past two years. He has a diverse colleague pool from B Schools from all over the country like IIM Bombay, IIM Kolkata, ISB, FMS, SP Jain, IIT Bombay IIT KGP, IIT Delhi, MDI, IMT, GIM, NMIMS, etc

From what he told me, employees are not distinguished on the basis of the college they hail from. The employees are judged on the basis of their skills, performance, and contribution to the company. In fact, MBA graduates from IITs are treated equally as MBA graduates from top B schools like IIMs. Unlike the general misconception, MBAs from IITs are given considerable value and companies offer similar roles and packages to IIT students as they offer to students of B Schools. It all depends on the individual and how well he manages to carry the name of his college. IIT Kanpur is a brand name and companies expect its students to do justice to their college and perform well.

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