NITIE is nowhere compared to the new IIMs. NITIE and the new IIMs are entirely in a different league. It is reputed for its unique niche, i.e. Operations and Supply Chain Management. Most big FMCG companies prefer to recruit from NITIE. Here are some of the factors that make NITIE better than the new IIMs.
So, for job profiles in Finance or Marketing, the new IIMs may be better. However, for Operations and SCM, NITIE is definitely better.