Competitive coding has nothing to do with the JEE curriculum. So someone’s coding skill does not depend on their JEE rank. At least not until coding becomes a part of JEE syllabus.
Coding depends a lot on the environment of the institute. Environment plays a major role in making students do certain things. IIITA has a great coding culture. Which makes everyone have a go at coding. It’s the culture that provokes you to start competitive programming early. You will not find that kind of coding culture at most NITs.