How strong is the brand of 'IIM Shillong'?

IIM Shillong's brand value can be determined through these aspects.

• Placements: IIM Shillong has seen a gradual rise in the placement figures. This year the institute witnessed a 100% placement percentage with an increase of 72.56% in the Highest CTC to INR 55.22 LPA whereas the average CTC increased by 20.50% which stood at INR 23.10 LPA.
• Competitions: The tremendous growth of the institute can be attributed to the various National Level competitions it has won so far. These competitions were conducted by companies like Yes Bank, Loreal, CFA institute, and other B Schools and also competed against IIM Shillong.
• Crowd: The crowd at IIM Shillong has a diverse academic background ranging from IITs, and NITs, to LSR, SRCC, and even St. Stephen’s. Many State level cricketers and badminton players also make it to IIM Shillong owing to their high CAT percentile. However, the majority of the crowd is engineers.
• Association: Many important personalities including Union Ministers have visited the campus for conducting talks and convocations. Also, the Late APJ Abdul Kalam was strongly associated with IIM Shillong.

I think these points are more than enough to give an insight into IIM Shillong's brand name.