Which one is more prospective between marketing and finance & accounting to pursue in an MBA at IIM, Ahmedabad?

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Raktim Tarafdar Posted On - Sep 19, 2023

MBA in marketing is a more popular prospect than in finance. An MBA in marketing opens up a wide range of highly valued career options for a fresh graduate. For positions such as marketing manager or executive, the typical compensation paid to MBA marketing graduates is INR 9,03,076. Even they offer CTCs as high as INR 27 LPA.

Students are taught cutting-edge ideas including social media, brand management, digital advertising, and more. As a result, MBA Marketing, together with its fresh perspective, aids in creating a successful career filled with cutting-edge methods and ideas.

IIM Ahmedabad has a strong faculty base. There would be the chance to pursue this course under eminent professors like Arindam Banerjee, Sourav Borah, and many more. Even Ajay Banga, Chetan Bhagat, Harsha Bhogle, etc. are notable alumni of this institution.

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Praduman Singh Posted On - Feb 12, 2021

MBA Master of Business Administration Degrees, Indian Institute of Management Bangalore (2017)

Marketing, Finance & Accounting both fields have their advantages. So, it is difficult to say which specialization will be more prospective.

As you start your career as an entry-level banker, you start with financial management. As you grow up the ladder and will be promoted and become a marketing professional trying to sell your services to big clients/firms.

Now as a marketing professional, you start with amazing marketing skills and as you grow up the ladder you sit in a room and work to get new ideas, allocate budget, target, ROI, and manage finances.

Both Marketing and Finance offer ample opportunities to the students. Both have great career prospects.

Pros of Marketing:

Good balance between work and personal life
Less workload
You will be free to get creative
Developing great networks

Pros of Finance:

Hi-fi lifestyle
Cushy pay-checks
CXO level connections

Also, there is no need to mention the cons separately as they will be the plain opposites. In easy words, are you more inclined towards attracting people towards your product to buy it or you want to manage the money of a company? So, it all boils down to your preferences and goals which you want to go for.