I don’t wish to make a career in advertising. Should I join MICA?

This is a major misconception among people that MICA is just an advertising school. The “C” in MICA stands for “Communication” hence it is a Communication Management School.

MICA offers a flagship program in Marketing with specializations such as Brand Management, Media Management, and Marketing Research and Analytics, to choose from. The institute offers better learning opportunities in marketing than any other general management course. All that the industry needs, the institution tries to cover in the form of marketing.

In addition to the above-mentioned specializations, it has also come up with two other specializations, namely, Digital Communication Management and Advertising Management. These are more related to advertising but advertising is nothing without marketing. 

Also, the students of MICA indeed know about advertising but, they know marketing equally or you can say, better.