What are the profiles offered to MICA Ahmedabad graduates in marketing?

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Sandip Ghosh Posted On - Mar 26, 2021
Studied at MICA, Ahmedabad

MICA offers four basic specializations in Marketing- Account Planning (Advertising Management, Media Management, Brand Management, and Market Research.

One of my close friends went to MICA to study Account Planning. She had to change her major to Market Research because she missed some core classes in Account Planning. However, she got a good job with a Media company as a Brand Manager.

Now coming back to your question, the kind of job profiles you can expect as a graduate in marketing are as follows:

  • Market Researchers in agencies like IMRB, Nielson, Mode, etc.
  • Media Planners (and buyers) in agencies like Mediacom, Madison, Group M, etc.
  • Account Planners and Account Managers, Client servicing in companies like O&M, Leo Burnett, Lowe Lintas, FCB Ulka, etc.
  • Media sellers and managers in media outfits like Viacom, ZEE, Star, TOI, Jagran Prakashan, Twitter, FB, and Google.
  • Marketing and brand management for companies like - P&G, Godrej, VIP, Reckitt, Perfetti, GSK, and many more.

To know about the placement statistics, you can visit the official website. Hope this answer was informative.

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