How are the industrial visits in Amity Gwalior (ASCO) like?

Recently I heard from my friends at Amity, that they undertake various industrial visits to get a first-hand feel of the real world of mass communication. They take on a yearly visit to the radio station “94.3 Radio One”.

• Before going on the tour of the radio station, the students are told about the framework of a radio station and generally how it works.
• They are also taught about the functioning of the entire facility.
• After entering, one of the employees will escort you, mostly a current RJ, who will explain to you the technicalities involved as well as the equipment used.
• The students would also be introduced to the digital studio, console, the function of the acoustic wall, etc.
• This will also be followed by a live broadcast and watching it at the closest possible quarter is a treat in itself.
• They provide career tips and will emphasize the role of mass media on culture and society which goes beyond just monetary benefits.

The passion for the job is more important than the job itself. Hearing this from a real person in the industry is always more enriching than studying it in college and is an experience in itself.

Apart from that, the school has also added a newspaper agency and the Ramoji Film City to its list of industrial visits recently. During those visits as well students get an in-depth knowledge of the functioning of that media and how they deliver results.

All these experiences really help students to get an idea of what to expect in the real world outside the confines of the classroom and are a really good blend of study, fun, and entertainment.