Vodafone-Idea’s #MeriRealLife campaign: Stating difference between Reel and Real Life

The latest ad campaign rolled out by Vodafone-Idea is a hard-hitting reality that we all are somewhere part of. Have you also been part of the excessive overthinking sessions where you are just as astonished by the reel or social life of someone you know?

The moment where you end up wondering “ye toh real life me possible nahi hai”. You are just as normal as we are and those are just social media goof-ups.

The ad campaign focuses on growing phenomena of covering our beauty with filters and all shitty editing apps. All you need is to believe in yourself and go filter-less with Vodafone-Idea 4G.

The three series ad campaign is a depiction of people from different walks of lives and how their social media presence contrasts their real self.

Huge gap between the real and reel life has brought us to ponder over our shallow lives. If you are also amongst many who wishes to look slim in your latest Facebook DP because that’ll make you look pretty. Dear girl, you are highly mistaken. The beauty lies within you and let nobody tell you otherwise.

Vodafone-Idea provokes you to go real and walk out of your social media avatar and let the world welcome you as you are.

You might not excel in every aspect of life but you are certainly best at what you are. And, you definitely do not require social media validation for that.

Our lives have started revolving around log kya kahenge?  Whereas, the moto we need to abide by is “kuch to log kahenge, logo ka kaam hai kehna”

The leading network provider has a taken up an alarming situation where they ensure to propagate a culture of Responsible use of Social Media.

Where the camera phone brands have built up the pressure of perfect selfie and perfect looks, Vodafone-Idea is bold enough to deliver the message of true self.

Be the perfect version of imperfect you. The brand has ensured to make people realize that being imperfect is being human. You are not supposed to be perfect for everyone, just be the best version of what you already are and be proud in showing that to the world. The emerging social media trend has pushed us under the pressure of being picture-perfect all the time. Gaining followers has now become a sole motive of our lives. And, that my friend, is where the problem lies. 

As it goes “Never let social media rush you, nobody is posting their failures”. Do not let the reel life of someone you know pressurize you to abandon your true self and join the bhed chaal of social media validation.