Master of Science [M.Sc] [International Events Management] From Oxford Brookes University

The MSc International Events Management is offered atÊOxford Brookes University.

The Centre for International Tourism and Events Management Research (CITEM) at Oxford Brookes Business School and the Oxford School of Hospitality Management is dedicated to world-class research in tourism, hospitality and events management.

Under the direction of Professor Levent Altinay, the centre provides focus for various strands of research activity and provides a platform for new initiatives in tourism, hospitality and events.Ê

By working closely with our Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.

You will gain a strong foundation in events management and apply theory to practice by engaging in practical events management. Through live case-studies and being immersed in real event design and delivery, you will experience an innovative and creative approach to your learning.ÊÊ

Through continuous Professional Development you will develop core skills essential to increase your employability. You have the choice to apply for a paid work placement in an events marketing role or you can complete a dissertation or client project. The typical length of the placement isÊ 6 to 8 months. You will gain a wealth of knowledge in contemporary events management including:Ê

• event design, planning, delivery and working with key stakeholders
• the core principles of events marketing including digital marketing and marketing analysis
• finance and accounting for business
• leadership in an international context

• develop decision-making skills to devise marketing plans and communications.

Our Graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing and events management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing, manufacturing and conference and exhibitions. Current employers include Johnson & Johnson, Hitachi, DK, Avis and PWC, as well as a number of small and medium sized ÔdigitalÕ agencies.Ê

We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.Ê