Masters in Marketing in USA: Fees 2023, Top Colleges, Placements & Salaries

Masters (MS) in Marketing in USA is 10 month to 1-year degree also available in specializations such as digital marketing, marketing analytics, marketing science, etc. The tuition fees of MS in Marketing in USA range between 45,000-80,000 USD (36.34-65.14 lakhs INR). After completing of Masters in Marketing from a USA university, you can earn an average pay of 72,174 USD (58.75 lakhs INR) as a marketing manager.

Students having bachelor's degrees from any field are eligible to apply for this program. Although, having a degree in marketing and relevant work experience gives an edge in the admission decision of USA universities. Over 200 universities in the USA offer a postgraduate degree in this discipline. Marketing is also available as a specialization of an MBA in the USA. 

Masters in Marketing in USA: Top Universities

With 25 of the US universities included in the list of QS News Ranking 2023 for Masters in Marketing, USA is one of the top study destinations for the program, The top 10 universities offering MS in Marketing in USA are listed below along with the details of the program and its overall fees. 

Some universities in the US also offer MBA in marketing which is listed below. An MBA in marketing prepares you for managerial roles while an MS prepared you for the 

• Pace University: MBA in Marketing Management. 
• Liberty University: Online MBA in Marketing
• Southern Connecticut State University: MBA in Marketing
• The City University of New York: MBA in Marketing

Why Study Marketing in the USA?

Marketing is a very important aspect of the survival of any business. The generation of revenue for any company depends upon how efficient and effective its marketing team is. The following points discuss how good the job prospect is in the USA for Masters in Marketing graduates:

• Job Opportunities: As per BLS, the overall employment of managers of advertising, promotions, and marketing managers is anticipated to increase by 10% between 2021 and 2031, creating about 35,300 job opening. About 99,800 new positions for market research analysts are expected to be created, each year, from 2021 to 2031
• High Paying Jobs: Marketing Managers employed in professional scientific and technical services earned the highest wage of 135,030 USD (1.09 crores INR) per annum as compared to other industries. Advertising, public relations, and related services paid an annual salary of 127,150 USD (1.03 crores INR) to graduates of MS in Marketing in USA. 
  STEM Course: Some of the Master of Science in Marketing programs in the US, have received a STEM designation. These programs, with a strong focus on data analytics, include the ones offered by Columbia Business School, University of Texas, University of Maryland, etc. These courses give international students a 24-month work visa extension post-MS.
• Scholarships: Average scholarship offered is 10,000 USD/year to students pursuing an MS in any of the USA universities. Most of these scholarships cover tuition and other charges of students. 

MBA in Marketing vs MS in Marketing

Many marketing aspirants at the start of choosing their graduate program get confused about whether to study Masters in Marketing or MBA with a concentration in Marketing. Deciding between the two programs depends on your long-term career goal. The difference in the programs is:

Masters in Marketing helps you get a focused insight into the marketing field and deeper knowledge about marketing techniques. If you plan to work in the only area of marketing, you should definitely consider doing Masters in Marketing. 

This subject being domain-specific, is also suitable for pursuing a Ph.D. in this field, making it easier for you to move into the academic area. After completing MS Marketing, you can apply to any of the three categories of jobs:

• Research Firm
• Managerial Positions
• Academics (PhD)

MBA Marketing is more management centric. Doing this program gives you a general managerial idea about how things function in a corporate, involving marketing, finance, HR, etc. So, if you plan to consider moving out of marketing into other areas in the future, then having a general understanding of all areas of business would be highly beneficial.

MS in Marketing in USA: Admissions

Pursuing any MS in USA requires the international student to hold 16 years of education (10+2+4), which means you must have a four years bachelor's degree. Along with a bachelor’s degree, you are also required to submit a GRE/GMAT score. International students are also required to demonstrate English language proficiency by submitting IELTS or TOEFL test scores. 

Where to Apply: You can apply directly via the university’s website for Masters in Marketing in USA. International applicants must note that for the upcoming semester, the application deadline of top US universities has been postponed. Applicants are suggested to keep track of the university’s website for details on upcoming deadlines.

MS in Marketing in USA: Eligibility

• Bachelor's degree in related fields with mathematics and English as core subjects
• Minimum 83-86% or 3.0 GPA on a 4.0 scale 
• GRE or GMAT test scores
• IELTS or TOEFL scores

The minimum score requirement for various standardized tests for top business schools in USA is detailed below:

Masters in Marketing in USA: Documents Required

For pursuing Masters in Marketing in USA international applicants are required to submit the following documents along with your application.

• Transcripts of 10th, 12th, and bachelors
• Updated Resume with detailed work experience
• Recommendation Letters
• Statement of Purpose
• Proof of relevant work experience
• Essays (based on university’s guidelines)
• Proof of funding: Applicants must have a bank statement showing a minimum account balance that can cater to their first-year tuition fees and living expenses.  

Also Check: 

SOP for MS in USA

Sample of LOR for USA

Masters in Marketing in USA: VISA Requirements

The F-1 Student Visa is usually offered to non-immigrants who are willing to pursue higher studies or research in the US. Also, the applicant must have received the I-20 form from the university by the applicant has been admitted to.  As per the application process of US Universities, a student needs to have the following basic documents to procure a US student visa.

• A valid passport that has a validity of minimum of 6 months after your stay in the country
• Form DS-160 (Nonimmigrant visa application confirmation page)
• Application fee payment Receipt
• Form I-20 if applying for a Student visa (Certificate of Eligibility for Nonimmigrant Student Status)
• Receipt Number on Petition filed by U.S employer (I-129 form) if applying for a work visa.
• Original Marks Sheet or Provisional certificates
• Score sheet of standardized exams like IELTS (6.5 or equivalent), TOEFL, GMAT, GRE etc.
• Evidence of sufficient funds in the bank account to ensure you can survive the duration of course in the USA. 
• Proof that the candidate will leave the country once the program is completed. 
• A personal interview at the US embassy or consulate is also a major requirement of the process.

Also Check: 

I-20 Form Guide for Indian Students

F-1 Visa interview questions

Cost of Studying MS in Marketing in USA

Another important factor to consider while applying for studying abroad is the cost of study. It has majorly two components associated with it: Tuition Fees, and Post-arrival Cost. Planning ahead of expenses allows the students to plan for findings in the form of scholarships in USA. 

Tuition Fees for MS in Marketing in USA

The annual tuition fees of top universities Living in the USA offering Masters in Marketing range between 28,500 USD to 74,500 USD. John Hopkins and Columbia University charge the highest tuition fees among these. The annual cost for pursuing Masters in Marketing in USA for Indian students ranges from 21 lakhs to 56 lakhs annually. To cater to this hefty amount, look for scholarships available for Indian students in USA.

University	Annual Tuition Fee (USD)	Annual Tuition Fee (INR)
Columbia University	70,316	57.26 lakhs
University of Texas at Austin	53,000	43.16 lakhs
University of Southern California	62,760	51.11 lakhs
Purdue University	45,111	36.73 lakhs
Michigan State University	37,500	30.54 lakhs
Texas A&M University	50,451	41.08 lakhs
University of Illinois at Chicago	50,907	41.45 lakhs
Florida International University	31,500	25.65 lakhs
Johns Hopkins University	79,800	65 lakhs

Cost of Living in USA

The average cost of living in the USA for an international student is around 15,000 USD (12.21 lakhs INR) per annum. The amount varies depending upon your lifestyle, type of accommodation you choose and other utilities you avail while studying here. The estimated cost of various expenses are provided below: 

Expense Type	Average Cost (USD)	Cost Equivalent (INR)
Accommodation	1,538	1.25 lakhs
Utilities	180	14,683
Food	290	23,656
Transport	70	5,710
Internet	70	5,710
Miscellaneous	300	24,472

MS in Marketing in USA with Scholarships

The cost of studying in the USA is comparatively higher than in other countries and could be a major concern for many international students. However, many organizations and universities provide financial aid in the form of scholarships, loans, and bursaries to ease this burden. The table below provides a few popular scholarships for international students in USA pursuing Masters in Marketing degree: 

Scholarship	Granting Institute	Amount
Partial Tuition Fellowship	Columbia Business School	Tuition fee waiver
AAUW International Fellowship	American Association of University Women (AAUW)	18,000 - 30,000
USC Libraries Research Award	USC	Upto 1,000
FIU Online Academic Merit Scholarship	FIU	Varies
SGA Residential Scholarship	FIU	2,000
Graduate School Fellowship	University of Alabama	15,000
Dean’s Alumni Advisory Board (DAAB) Scholarships	Carey Business School	Varies
Purdue Master’s Scholarship	Purdue University	Varies

MS in Marketing in USA: Scope

Marketing graduates are usually offered roles in the advertising, promotion, and sales department of a company. Digital Marketing is one of the recently evolved specializations of this discipline due to the increasing importance of digital space in today’s era. Hence, a Masters in Digital Marketing from Canada or the USA is another popular program among students who wish to have a career in marketing. The average salary earned by a graduate having MS in Marketing in the USA is 71,000 USD (57.78 lakhs INR) per annum. Some of the top recruiters are Amazon, IBM, and Ipsos.

The following table lists the popular jobs available for Masters in Marketing graduates in USA: 

Job Roles	Average Salary (in USD)	Average Salary (in INR)
Marketing Manager	72,174	58.75 lakhs
Marketing Director	93,883	76.42 lakhs
Marketing Specialist	54,322	44.21 lakhs
Digital Marketing Manager	71,045	57.83 lakhs
Marketing Coordinator	49,048	39.92 lakhs
Marketing Analyst	62,916	51.21 lakhs
Marketing Associate	62,093	50.54 lakhs
Social Media Manager	57,814	47.06 lakhs
Brand Manager	74,970	61.02 lakhs

Masters in Marketing in USA v/s Masters in Marketing in Canada

Parameter	Masters in Marketing in USA	Masters in Marketing in Canada
Duration	2 years	1-2 years
Average Tuition Fees	45,000-80,000 USD (36.34-65.14 lakhs INR)	15,000- 40,000 CAD (~9.17 lakhs to 24.46 lakhs)
Cost of Living	2,280 USD (1.85 lakhs INR)	1,987 CAD (1.19 lakhs INR)
Percentage Required	83-86%	75-80%
Accepted GMAT/GRE Scores	GMAT score: 600+	GMAT score: 500+
English Language Proficiency Tests	IELTS: 7.0 | TOEFL: 100	IELTS: 7.0 | TOEFL: 100
Average Salary	71,000 USD (57.78 lakhs INR)	72,000 CAD (43.75 lakhs INR)

Choosing to study in the US itself increases your value of education and doing a specialized degree speaks volumes about your caliber. MS Marketing is one of the popular courses among all the undergraduates who are interested in learning advanced marketing skills or are marketing professionals. 

Through a master's in marketing in USA, the graduates are equipped with the marketing tools and concepts and are trained to work in the industry, NPOs, consulting firms, government, and at all other places where there is a requirement of marketing professional with core knowledge.

FAQs

Ques. What jobs can I get after Masters in marketing in USA?

Ans. The various jobs available after completion of MS in marketing in USA are marketing managers, advertising and promotions manager, sales manager, public relations managers, marketing analysts, or marketing specialists. Some of the top recruiters for marketing graduates include IBM, Ipsos, Vanderbilt, PWC. 

Ques. What are some of the top universities offering Masters in marketing in USA? 

Ans. The top universities in US offering MS in marketing include Columbia University, Florida International University, USC, UT Austin, Texas A&M University, and many more.

Ques. How much does Masters in marketing in USA cost?

Ans. The annual tuition fees for masters in marketing in USA is around 45,000-80,000 USD (36.34-65.14 lakhs INR)

Ques. What is the eligibility for Masters in marketing in USA?

Ans. International aspirants for MS in Marketing in USA must have 83-86% in bachelors degree with relevant core subjects. They are also required to submit GRE/GMAT scores (GRE- 300 min), and IELTS/TOEFL scores. IELTS score required ranges between 6.5-7.5 and TOEFL score required is 79-100. The requirements may vary from university to university.

Ques. Is Masters in Marketing in USA a STEM program?

Ans. Masters in Marketing in USA is designated as a STEM program. This allows international students on an F1-visa to extend their stay post completion of their studies to find work opportunties. 

Ques. How much can I earn after MS in marketing in USA?

Ans. Post completion of a masters in marketing in USA students can earn a minimum salary package of $60,000 to a maximum package of $110,000 at an entry-level. The median salaries of the sector for the year 2021 as reported by BLS were 135,030 USD (1.09 crores INR)