Bachelor of Arts [B.A] [Integrated Marketing Communication] From Mercyhurst University

The program offered by the Mercyhurst University trains you how to strategically tailor your message to different target audiences.

Storytelling as a form of communication is a powerful skill - journalists use it to deliver compelling news; marketing specialists use it to shape an organization’s image; and social media strategists use it to engage followers and gain leads. 

Career Opportunities

The versatility of a communication degree allows our students to pursue a number of media, writing, multimedia and marketing careers.