Bachelor of Science [B.S] [Marketing] From Springfield College

Our marketing major focuses on the critical aspects of marketing, including strategies relating to product development and management, branding, pricing, promotion, and distribution. The development of each student's marketing planning and communication skills are emphasized throughout the curriculum.

Experiential learning is highlighted in many upper-level courses as business simulations and case studies are featured. So, you’ll learn by doing. Career paths for marketing majors are unlimited as opportunities are available in many fields and industries. Some students elect to complement their marketing studies by pursuing a minor in psychology, graphic design, or creative writing.