Bachelor of Business Administration [B.B.A] (Marketing)
$25,225/Yr
Bachelor of Business Administration in Marketing
- The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments.
- Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed.
Bachelor of Business Administration in Marketing (Interactive Marketing option)
- The interactive marketing option was developed in cooperation with professional organizations and national businesses to provide career opportunities for our students in this large and growing field.
- Students will examine many aspects of interactive, electronic and internet marketing including: managing creative and promotional processes, utilizing database technologies, developing and maintaining relationships with customers, managing effective e-commerce websites, developing search engine marketing and social media marketing programs and managing interactive marketing organizations in a globally and socially responsive manner.
A graduate of the marketing department should be able to develop a comprehensive marketing plan. According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to:
- Perform an analysis of the current marketing situation
- Identify opportunities and threats in the business environment
- Develop quantified marketing objectives
- Develop viable marketing strategies
- Develop detailed action programs
- Develop projected or pro-forma income (and other financial) statements related to the plan
Tuition Fees
Year | 1st Year Fees |
---|---|
Tuition Fees | $25225 (USD 25225) |
Other Expenses
Head | Avg Cost Per Year |
---|---|
Housing | $9014 (USD 9014) |
Meals | $2840 (USD 2840) |
Total Cost | $11854 (USD 11854) |
A $50 non-refundable application fee
Eligibility & Entry Requirement
Academics:
- Applicants must have a high school diploma from an accredited secondary school or an equivalency diploma. General Educational Development (GED) scores must be converted into a State of Connecticut Equivalency Diploma.
- Minimum GPA of B or 3.0
- The following guidelines must also be met:
- Rank in Class (top one-third guideline)
- B average in the following:
- 4 years of English
- 3 years math
- 2 years social sciences, including US History
- 2 years of laboratory sciences
- 2 to 3 years of foreign language (recommended)
English Proficiency:
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program
Scores Required
Required Document List
- A completed signed application form
- Official high school transcript or equivalency diploma
- A personal essay (open topic)
- Optional: letters of recommendation and/or interview with a counselor
- Medical forms
- Affidavit of Financial Support
- Proof of English Proficiency
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
SWE Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
Young Women in Public Affairs Award | Scholarship per student$ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
BeArt Presets-Academic Scholarship | Scholarship per student$ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeMerit-Based | |
VueVille Future Technology Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
Axol Science Scholarship | Scholarship per student$ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based |
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