B.B.A Marketing at Western Connecticut State University [WCSU], Danbury Fees, Entry Requirement & Application Deadline

Bachelor of Business Administration [B.B.A] [Marketing] From Western Connecticut State University

Danbury, ConnecticutLocation
UniversitySchool type
Estd1903established year
5664enrollment
Public

Bachelor of Business Administration [B.B.A] (Marketing)

4 years
full time
On Campus

Field of Study

$25,225/Yr

$25,225 /Yr

​Bachelor of Business Administration in Marketing

  • The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments.
  • Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed.

​Bachelor of Business Administration in Marketing (Interactive Marketing option)

  • The interactive marketing option was developed in cooperation with professional organizations and national businesses to provide career opportunities for our students in this large and growing field.
  • Students will examine many aspects of interactive, electronic and internet marketing including: managing creative and promotional processes, utilizing database technologies, developing and maintaining relationships with customers, managing effective e-commerce websites, developing search engine marketing and social media marketing programs and managing interactive marketing organizations in a globally and socially responsive manner.

A  graduate  of   the  marketing  department  should  be  able  to  develop a comprehensive marketing plan.  According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to:

  • Perform an analysis of the current marketing situation
  • Identify opportunities and threats in the business environment
  • Develop quantified marketing objectives
  • Develop viable marketing strategies
  • Develop detailed action programs
  • Develop projected or pro-forma income (and other financial) statements related to the plan

Tuition Fees

Year1st Year Fees
Tuition Fees$25225 (USD 25225)

Other Expenses

HeadAvg Cost Per Year
Housing$9014 (USD 9014)
Meals$2840 (USD 2840)

A $50 non-refundable application fee


Eligibility & Entry Requirement

Academics:

  • Applicants must have a high school diploma from an accredited secondary school or an equivalency diploma. General Educational Development (GED) scores must be converted into a State of Connecticut Equivalency Diploma.
  • Minimum GPA of B or 3.0
  • The following guidelines must also be met:
    • Rank in Class (top one-third guideline)
    • B average in the following:
      • 4 years of English
      • 3 years math
      • 2 years social sciences, including US History
      • 2 years of laboratory sciences
      • 2 to 3 years of foreign language (recommended)

English Proficiency:

Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program


Scores Required

79 / 120

Avg. Score in

TOEFL

6 / 9

Avg. Score in

IELTS

1080 / 1600

Avg. Score in

SAT

21 / 36

Avg. Score in

ACT


Required Document List

  • A completed signed application form
  • Official high school transcript or equivalency diploma
  • A personal essay (open topic)
  • Optional: letters of recommendation and/or interview with a counselor
  • Medical forms
  • Affidavit of Financial Support
  • Proof of English Proficiency

Scholarship Grants & Financial Aids

NameScholarship Per StudentLevel of StudyType
SWE ScholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
Young Women in Public Affairs AwardScholarship per student$ 4,000/Yr$4,000Level Of StudyBachelorTypeMerit-Based
BeArt Presets-Academic ScholarshipScholarship per student$ 2,000/Yr$2,000Level Of StudyBachelorTypeMerit-Based
VueVille Future Technology ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based
Axol Science ScholarshipScholarship per student$ 2,000/Yr$2,000Level Of StudyBachelorTypeCompany-Sponsored
Chuan Ai Lu Engstrom Memorial ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based


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