Bachelor of Science [B.S] [Marketing] From Florida Gulf Coast University

Fort Myers, FloridaLocation

UniversitySchool type

Estd1991established year

15080enrollment

Public

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Bachelor of Science [B.S] (Marketing)

4 years

full time

On Campus

Field of Study:

Marketing,

Sciences

₹21.6 L/Yr

$25,162 /Yr

Tuition Fees

Year	1st Year Fees
Tuition Fees	₹2162422 (USD 25162)

Collegedunia Team

Content Curator

The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities.

The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning.

The program also develops the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.

Graduates will be able to:

Discuss the nature of marketing systems and the role of marketing within an organization.

Analyze how individual consumers and groups make buying decisions and the associated marketing implications.

Demonstrate the knowledge required to design market research studies, interpret results, and make strategic recommendations.

Eligibility & Entry Requirement

Academic Requirements:

Applicants to the university must have completed 12 years of preparatory education
Applicants must have earned the equivalent of a high school diploma
Submit official transcripts of all previous education completed
Official transcripts must have a course by course evaluation from a NACES accredited agency
Students with lower GPA need to meet the SAT (1450) and ACT (21) requirements
Submit English Language Proficiency test scores

English Language Requirements:

TOEFL: minimum 79 in iBT; 213 in CBT; 550 in PBT
IELTS: minimum 6.5

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