Bachelor [Marketing] From Indiana University - Purdue University Indianapolis

The study of marketing concerns all activities related to the marketing and distribution of goods and services from producers to consumers. Areas of study include customer behavior, the development of product offerings to meet consumer needs, pricing policies, institutions and channels of distribution (including retailers and wholesalers), advertising, selling, sales promotion, research, and the management of marketing to provide for profitable and expanding businesses.

What are your career possibilities?

From large corporations to nonprofits—a career in marketing can cut a dynamic curve, offering you endless opportunities to develop your insights, demonstrate your creativity, and drive strategy.

Most majors start in sales, and most marketing sales jobs are selling to other businesses, not the high drama, high pressure realm of consumer sales. Here, you’ll learn the ins and outs of the industry, customers, and competitors, as you pave a career path further into sales or maybe even into strategic planning in marketing research, advertising, brand management, or supply chain management.

And at Kelley Indianapolis, you can turn those career possibilities into proficiencies, right away.

Located in Indiana’s economic center, you’ll work on real-business projects with real companies—and have access to year-round internships with Indianapolis businesses, nonprofits, and marketing firms.