Bachelor of Science [B.S] [Marketing] From University of Kentucky

While studying at the , you'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis. These skills will prepare you for careers in product management, advertising and sales, marketing research, and more. 

What You'll Study:

Marketing students learn how to manage products and product lines, locate customers, close sales, and establish distribution systems. Students also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis. 

Careers

Real-world preparation:

Marketing graduates go on to careers in marketing research, promotions, logistics, and sales with organizations as diverse as Enterprise Rental Car, Marathon Petroleum, and pharmaceutical sales.