Bachelor of Arts [B.A] [Integrated Marketing Communications - Sports Communication] From University of West Alabama

Calling all creatives. Whether you're interested in advertising, video production, graphic design or publishing, our?Integrated Marketing Communications (IMC) major has it all. In this program, you will learn every facet of communications, as creating multimedia campaigns with the latest software programs and equipment will be a daily part of your education. By the time you complete the program, you will have developed a final portfolio that you will use to secure a career in fields ranging from public relations to journalism to marketing, media planning and business communications. In addition to the traditional IMC major, you may also major in the IMC Sports Communications Track or the IMC Graphic Design Track.

Degree programs offered by the College of Liberal Arts and its departments share a common core of courses. Students in these programs must complete the Basic Curriculum, and the major curriculum