Bachelor of Science [B.S] [Business Administration - Marketing Management] From California State Polytechnic University

Through proper selection of courses, with advisor approval, each student will develop and complete an individualized program of courses that will prepare him or her for a specialized career field within the field of marketing management. The specialized fields from which the student will choose are: (1) advertising/promotion, (2) international marketing, (3) marketing research, (4) general marketing, (5) retail management, (6) interactive management, (7) product/brand management, (8) entertainment/sports marketing, (9) e-commerce, and (10) professional selling/sales management. Because the university offers a broad array of specializations, the general marketing emphasis should only be selected when other options become unavailable.